In Episode 43 of the Legal Genie Podcast, your host, Lara Quie, sits down with James D'Apiche, a multifaceted lawyer from Sydney, Australia. With his diverse background as a radio presenter, rapper aka Peach, journalist and lawyer, James discusses his journey from various creative pursuits to founding his own law firm, Gravamen. The episode delves into how he leverages his unique experiences and social media for business development, balancing professional rigor with approachability.  The conversation also explores the evolving role of lawyers in the age of AI, emphasizing personal branding and the use of digital platforms to amplify one’s potential reach. Listeners will learn strategies for building a personal brand, engaging audiences, and navigating the evolving landscape of digital marketing for lawyers. This is a must-listen for legal professionals seeking to enhance their online presence and effective client engagement. You can connect with James D’Apiche here: T: twitter.com/CoffeeandaCase1  I: instagram.com/coffeeandacasenote  FB: facebook.com/CoffeeandaCaseNote  YT: youtube.com/channel/UCzo6MrU2QQmwtLNGJ8kaBYA Podcast: https://anchor.fm/coffeeandacasenote Podcast 2: Spooko - FBi Radio Law firm: Gravamen Law | Co-owner dispute specialists Lara Q Associates A boutique business and executive coaching consultancyDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Also: · If you liked this episode, please rate the show, and leave a review wherever you listen to your podcasts to help the Legal Genie reach a wider audience. · Look out for the next episode coming soon. You can connect with Lara Quie: · On LinkedIn at https://www.linkedin.com/in/laraquie · Website: https://www.laraqassociates.com · Or Email at [email protected]