Dive into the world of B2B marketing with Boris Rabinovici, CEO of RAB2B, in this captivating episode of the Lifelong Customer Podcast. Host Brad Hammond explores Boris's journey from growing up in the family business to leading a company that specializes in Industrial Tech and Healthcare marketing. Discover the importance of putting the audience at the center, the impact of AI on agility and efficiency, and the significance of first-party data in strategic planning. Boris shares valuable...

In this episode of the LifeLong Customer podcast, Brad Hammond sits down with Adrienne Wilkerson, CEO at Beacon Media + Marketing, to discuss the ever-evolving landscape of digital marketing and the impact of AI. Adrienne shares insights from her journey, starting as a graphic designer and transitioning into the world of digital marketing. She delves into the importance of authenticity in marketing, highlighting the role of AI as a co-pilot in data analysis and trend spotting. Join us as we...

Join us for an conversation with Kathleen Pomento, Chief Marketing Officer of ProcureAbility, as she shares her journey from unconventional beginnings to becoming a marketing leader. Kathleen's story is one of resilience, mentorship, and advocating for others. Discover how ProcureAbility is transforming procurement functions globally and why Kathleen believes in the power of mentorship and following your passion.

Join Brad Hammond on the Lifelong Customer Podcast as he sits down with Chris Scharman, CEO of AvTech Capital, to explore Chris's unique path from setting up schools abroad to leading a finance company. Chris shares his philosophy on building a strong company culture, the importance of intentionality in leadership, and the power of embracing mistakes for growth. Discover how AvTech Capital has achieved remarkable growth by prioritizing relationships and creating an environment where...

In this episode of the Lifelong Customer Podcast, host Brad Hammond welcomes Larry Schwartz, Head of Marketing at EZOPS Inc. Larry delves into his accidental journey into marketing, the evolution of his career, and the birth of EZOPS, a fintech company revolutionizing workflow automation in financial services. Discover the power of AI and machine learning in enhancing productivity and reducing errors, the importance of continuous learning in marketing, and Larry's unique perspective on the...

In this episode of the Lifelong Customer Podcast, host Brad Hammond is joined by Jeff Rosenblum, Co-CEO of Questus, a next-generation advertising agency. Jeff shares his insights on empowering audiences, building world-class brands, and the importance of culture in a company's success. Discover how Questus is bridging the gap between data and creativity to create marketing initiatives that resonate with consumers and build brand champions. Jeff also discusses the evolving landscape of...

In this episode of the Lifelong Customer Podcast, host Brad Hammond is joined by Kristina McCoobery, CEO of INVNT and COO of INVNT GROUP, a global live brand storytelling agency. Kristina shares her journey from starting the company during the 2008 economic meltdown to growing it into a thriving global agency. She discusses the importance of authenticity in storytelling, the evolution of live events, and how technology like AI and Web3 is shaping the future of marketing. Gain insights into...

In this episode of the Lifelong Customer Podcast, host Brad Hammond welcomes Matthew Davis, CMO at TradePending. Matthew shares his journey from selling baskets as a child to leading marketing efforts in the automotive software industry. Discover how TradePending is simplifying the car buying process by bridging the information gap between dealers and consumers. Learn about the power of video content in B2B marketing, the challenges of creating demand, and the importance of patience in...

Join host Brad Hammond in this episode of the Lifelong Customer Podcast as he chats with Sam Shepler, Founder & CEO of Testimonial Hero. Sam shares his journey from snowboarding film enthusiast to pioneering a niche in video production focused on high-quality B2B customer testimonial videos. Discover how Testimonial Hero is revolutionizing the way companies use video testimonials to accelerate sales and build brand trust. Learn about the challenges of creating compelling video content,...

In this episode of the Lifelong Customer Podcast, host Brad Hammond sits down with Kevin Bibelhausen, Partner at Fruition Capital. Kevin shares his transformative journey from a decade-long career in healthcare technology to embracing entrepreneurship and acquiring small businesses. Discover how Kevin's passion for revitalizing established businesses led him to raise $800,000 in capital and make strategic investments through Fruition Capital. Learn about the intricacies of self-funded...

Join Brad Hammond in this episode of the Lifelong Customer podcast as he sits down with Kelly Owen Grover, Chief Marketing Officer at Lynkwell, a leader in electric vehicle (EV) charging solutions. Kelly shares her journey from biopharma to marketing and discusses the pivotal role of EV charging in today's energy revolution. Discover how Lynkwell's innovative products and services are not just about hardware but also about creating seamless experiences for both businesses and consumers....

In this episode of the Lifelong Customer podcast, host Brad Hammond welcomes John Rarrick, Head of Marketing at Movius Corp, a trailblazer in mobility solutions. John shares his remarkable journey from hospitality to marketing, and how he has navigated the dynamic landscape of B2B marketing. Dive into the heart of Movius Corp's innovative product, MultiLine, which is transforming business communication by offering a second, secure business phone number on any smartphone without a SIM. John...

In this episode of the Lifelong Customer podcast, host Brad Hammond welcomes Mitch Speers, Chief Revenue Officer and Co-Founder of BuyerForesight, to delve into the world of audience-based marketing. Mitch shares his journey in the marketing and sales field, the inception of BuyerForesight, and how the company has grown to operate in six countries without outside investment. The discussion focuses on the importance of capturing the attention of senior-level executives amidst the flood of...

In this episode of the "LifeLong Customer" podcast, your host Brad Hammond sits down with Evan Day, Head of Marketing at CAN Capital, to delve into the world of marketing automation and relationship building. Evan, with his extensive experience in marketing, shares valuable insights into how CAN Capital, a small business lender, uses automation to enhance customer experiences. He emphasizes the importance of data-driven decision-making and building strong relationships with customers. Evan's...

Join us on this episode of the Lifelong Customer podcast as we dive into the ever-evolving world of digital marketing and the transformative power of AI. Our guest, CJ Bachmann, the CEO of 1SEO Digital Agency, shares her journey from sales and marketing in the construction industry to leading a cutting-edge digital marketing agency. Discover how CJ's insights into AI and emerging technologies are reshaping the way businesses connect with their audiences online. From the impact of AI on SEO...

In this episode of the Lifelong Customer Podcast, our host Brad Hammond sits down with Ken Robbins, the CEO and Founder of Response Mine Interactive. Ken shares his journey from being recruited by a TV ad agency in the 90s to becoming the head of a digital direct response ad agency specializing in mid-market growth clients. He reveals how he landed big-name clients like Home Depot and what sets direct response marketing apart. Ken also delves into the power of networking and...

In this episode of the "Lifelong Customer" podcast, our host Brad Hammond sits down with Perryn Olson, the Chief Marketing Officer at REX.one, a parent brand for multiple companies. Perryn discusses his unique approach to marketing, where he manages a hybrid marketing department that combines the best of both in-house and agency strategies. He delves into the challenges and advantages of marketing for multiple brands under one umbrella and how they've created a centralized system to optimize...

In this episode of the LifeLong Customer podcast, host Brad Hammond sits down with Andy Schectman, President and CEO at Miles Franklin Ltd. Precious Metals. Andy shares his remarkable journey of taking a small precious metals company from a one-room office to crossing $9 billion in sales without a single customer complaint over 34 years. He delves into the importance of relationships, integrity, and over-delivering in business, emphasizing the value of personal communication in the digital...

Join us on this episode of the LifeLong Customer Podcast as we dive into the exciting world of AI, marketing, and automation. Our guest, Kendall E. Matthews, Head of Marketing at ElectroNeek, brings a wealth of knowledge and a unique perspective on how artificial intelligence is changing the marketing landscape. Kendall shares his journey from mechanical engineering to marketing, highlighting the importance of being a lifelong learner and a better communicator. Discover how AI is more than...

In this episode of the "LifeLong Customer" podcast, host Brad Hammond sits down with David Searns, Co-CEO at Haley Marketing Group, a leading marketing firm serving the staffing industry for nearly three decades. David shares his incredible journey from transforming his parents' old-school sales business into a cutting-edge marketing agency, specializing in staffing and recruiting. They delve into the strategies that have helped Haley Marketing Group thrive through challenging times,...

In this episode of the LifeLong Customer podcast, host Brad Hammond sits down with Adrian Fulle, the Global Chief Marketing Officer at ByoPlanet. Adrian shares his incredible journey from the entertainment industry to marketing and provides valuable insights on how to approach marketing strategy, especially in times of change and with the integration of AI and new technologies. Discover the importance of fostering a culture of innovation, embracing AI as a productivity booster, and why...

Join us on this episode of the LifeLong Customer Podcast as we dive into the world of functional fitness and the innovative approach of Pvolve. Our guest, Karina Kogan, Chief Commercial and Marketing Officer at Pvolve, shares her journey through the world of digital transformation, from the dot-com bubble to her current role. Discover how Pvolve, a science-led functional fitness company, has disrupted the traditional fitness industry by combining functional movement with resistance-based...

In this episode of the LifeLong Customer podcast, join your host Brad Hammond as he sits down with Doug Reifschneider, Fractional Chief Marketing Officer at Chief Outsiders. Doug shares insights into the ever-evolving world of marketing and the disruptive force of AI. He discusses the role of AI in marketing, dispels common fears, and emphasizes the importance of embracing this technology as a marketer. Doug also provides valuable career advice for marketing leaders, emphasizing the need to...

In this episode of the LifeLong Customer podcast, host Brad Hammond sits down with Martino Stanzani, CEO at Key Marketing Strategies. Martino shares his journey from being an artist to becoming a marketing expert, and how he founded Key Marketing Strategies, a company that specializes in digital marketing for startups and small businesses. Martino discusses the challenges of marketing on a budget and emphasizes the importance of prioritizing customer satisfaction. He also delves into the role...