Every B2B company has a funnel tracking process. And quite often, that process is seriously limited or broken. Leads get lost, data is inaccurate, and businesses struggle to produce insights and accurate reporting. I've seen this first hand, and so has this week's guest - Charlie Saunders. We've both spent years as consultants fixing broken funnels. In this episode, we talk about the many reasons funnel tracking goes wrong and dive deep into the architecture of the scalable solution Charlie's team has developed. Check out more episodes of Justin's podcast here: https://revops.fm/ If you want to hear more from us: Subscribe to us on Youtube! Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xanderon LinkedIn: lhttps://www.linkedin.com/in/xanderbroeffle/