Ken Adamo and Joe Lynch discuss a trillion dollars in freight transactions. Ken is the Chief of Analytics at DAT Freight & Analytics. DAT operates the largest truckload freight marketplace in North America. Shippers, brokers, carriers, news organizations and industry analysts rely on DAT for trends and data insights based on a database of $150 billion in annual market transactions. About Ken Adamo Ken Adamo serves as the Chief of Analytics at DAT Freight & Analytics. He is responsible for driving strategy, customer engagement, and industry analysis. He leads a team of market experts who study every facet of the logistics industry to bring the best available insight to customers. Prior to joining DAT, Adamo led the pricing and decision science teams at FedEx. During his tenure in the industry, he built innovative pricing and forecasting models, leveraging internal and external data sources to improve internal decision-making and increase profitability. Adamo has been quoted in the Wall Street Journal and extensively in trade publications as a leading voice on freight market trends. He was named a Pro to Know in 2021 by Supply and Demand Chain Executive. Prior to his career in logistics, Adamo worked in pricing and analytics at a deregulated energy provider. He earned a bachelor's degree in Finance from the University of Akron and an MBA from The Ohio State University. About DAT Freight & Analytics Long known as a load board company serving brokers and carriers, DAT Freight & Analytics has evolved over the past decade to become the largest data provider in the industry, now reaching over $1 trillion in freight transactions. Trusted by over 1,400 shippers—including 13 of the Gartner Supply Chain Top 25 and 78 Fortune 500 companies—DAT iQ delivers real-time insights, benchmarking, and forecasting tools that optimize operations, mitigate risk, and improve profitability for supply chain shippers.  Key Takeaways: A Trillion Dollars in Freight Transactions Ken Adamo and Joe Lynch discuss a trillion dollars in freight transactions Ken’s role and DAT’s evolution $1 Trillion milestone and it's impact on shippers How shippers use DAT iQ for benchmarking and forecasting Market update Comprehensive Freight Marketplace: DAT operates the largest truckload freight marketplace in North America, connecting thousands of shippers, carriers, and brokers. Real-time Market Insights: DAT provides real-time data on spot market rates, capacity availability, and lane-specific trends, enabling informed decision-making. Advanced Analytics Tools: DAT offers sophisticated analytics tools to help users analyze market trends, identify opportunities, and optimize their freight operations. Predictive Forecasting: DAT's predictive forecasting models provide insights into future market conditions, allowing businesses to plan strategically. Data-Driven Decision Making: By leveraging DAT's data and analytics, businesses can make data-driven decisions to improve efficiency, reduce costs, and enhance customer satisfaction. Industry-Leading Expertise: DAT has a deep understanding of the freight industry and provides valuable insights and recommendations to help businesses navigate complex market dynamics. Enhanced Visibility and Control: DAT's solutions offer improved visibility into freight shipments, enabling better tracking, monitoring, and control of the entire transportation process. Timestamps (00:00:04) A Trillion Dollars in Freight Transactions (00:00:16) Guest Background (00:00:50) DAT Freight Marketplace (00:01:36) DAT Analytics for Brokers and Carriers (00:06:31) Economies of Scale for Shippers (00:09:17) FedEx Exec on Logistics Puzzle (00:11:59) Industry Partnerships (00:16:41) Trillion Dollars in Freight Transactions (00:20:32) Data Normalization and Cleaning (00:21:09) Ken Starr's Roles and Podcasts (00:24:45) DAT IQ Analytics Products (00:31:55) Fast, Good, and Cheap (00:33:57) Freight Market Trends (00:36:1