David Dwinger is the founder of JOGO; an AI powered platform which aims to make talent development data & technology insightful and accessible to players and coaches all over the world. David has a brilliant seat at the top of the technology revolution that is gripping the football industry. Despite barely being 13 months old JOGO is now working with 65 academies worldwide and are involved with federations such as FIFA. By the end of our discussion I am even more convinced by the validity of David's work and how important a role software such as JOGO can play a role in youth development. Listen to this episode to learn more about;- How artificial intelligence can give you an edge in youth development?- How the football landscape is changing?- The trials and tribulations of establishing a startup.- Why the cognitive aspect of football is radically underappreciated?- How clubs can optimize youth development?JOGO website: https://jogo.ai/JOGO App; https://apps.apple.com/us/app/jogo-ai/id1524472015Timestamps;00:00 - 03:01 - Early beginnings03:02 - 06:38 - Football's changing narrative06:39 - 09:02 - The startup process09:03 - 13:27 - How does it work?13:28 - 15:36 - Player ownership15:37 - 24:40 - Cognitive aspect of football24:41 - 28:26 - JOGO projects28:27 - 31:29 - Advice for launching a startup