Pioneers of Innovation: Crafting Markets from Scratch In this compelling episode dive into the fascinating world of 'Category Creation.' Join our hosts as they unravel stories of brands that didn't just enter the market—they created it! From Lululemon's yoga pants revolutionizing fitness wear to Tesla's charge into electric vehicles, discover how these companies shaped consumer culture and established thriving markets where none existed. Episode Highlights: Yoga Pants by Lululemon: How Lululemon turned athletic wear into a lifestyle statement.Electric Dreams by Tesla: Tesla's bold venture into making electric cars a mainstream choice The Energy Burst by Red Bull: Detailing how Red Bull created and dominated the energy drink market.  Chilling Innovation by Plunge: Delve into how Plunge is making waves with its cold plunge tubs. As we explore these groundbreaking innovations, learn about the strategies these pioneers used to create demand, captivate early adopters, and scale their ventures into global phenomena. Tune in for a dose of inspiration and insight into the art of creating a category!