62 episodes
The MAFFEO DRINKS Podcast Chris Maffeo
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5.0 • 3 Ratings
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Listened in 99 countries, this is a podcast about the drinks and hospitality industries: with a no-nonsense approach, it focuses on how beverage brands are built in the On-trade. Each episode brings insights on building a brand from the bottom up, from glass to bottle, to case to pallet.
Host Chris Maffeo brings all his industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors.
Brands are built bottom-up.
https://maffeodrinks.com
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059 | Stephen Myers | How to Build Demand Bar by Bar | Dynamic Beverage Consultants
In Episode 59, I continued the chat with Stephen Myers, from Ep. 58. He is the Founder of Dynamic Beverage Consultants. He is also one of the Originals at Ilegal Mezcal. We dived into the crucial aspects of launching a new brand in the (US) market and how to avoid expensive mistakes. I hope you will enjoy our chat.
Time Stamps
0:00 Intro
0:34 Your First 1,000 Pounds
4:00 Building Presence In The Trade
8:22 Being Relevant
14:35 Portfolio Strategies, One Bar
17:11 Portfolio Strategies, Many Bars
20:51 Independent Vs Chains
24:17 Be Careful What You Wish For
29:26 Last Thoughts On Entrepreneurship
34:15 Last Thoughts
About The Host: Chris Maffeo
About The Guest: Stephen Myers -
058 | Stephen Myers | The First Steps in a New Market | Dynamic Beverage Consultants
In Episode 58, I chatted with Stephen Myers, Founder of Dynamic Beverage Consultants. He is also one of the Originals at Ilegal Mezcal. We dived into the crucial aspects of launching a new brand in the (US) market and how to avoid expensive mistakes. I hope you will enjoy our chat.
Time Stamps
0:00 Intro
0:51 About Steve
4:26 Brand Or Liquid Lead
6:34 Brand Story & Differentiation
12:28 Target Occasion
14:06 Creating Demand
16:57 Great Marketing, Bad Commercials
21:20 Beyond Categories
22:36 Breaking Into New Markets (Relationship Chaining)
28:07 Drinks Relationship Ecosystem
33:50 Outro
About The Host: Chris Maffeo
About The Guest: Stephen Myers -
057 | Emmett Strack | US & EU Trends Cross-pollination | Cross-Episode with Park Street Insider Podcast
In episode 57, we've created a cross-episode with the Park Street University Insider Podcast.
I spoke to Emmett Strack, and we dived into the latest 2024 trends in the drinks industry.
We compared the US and Europe, talking about the cross-pollination of trends in the cocktail scene,
and in the overall bottom-up trade.
I hope you will enjoy our chat.
Time Stamps
0:00 Intro
2:16 Role of Convenience & Occasion
8:51 Ascension of Flavor
15:38 Pressurization
18:35 On-Trade In Europe
23:05 Euro Cocktail Trends
30:51 Gen Z & Drinking Occasion
36:42 Euro Drinking Categories
41:41 American Drinking Trends
46:14 Outro
About The Host: Chris Maffeo
About The Guest: Emmett Strack -
056 | Georgie Bell | The Early Journey of a Founder-led Brand | The Heart Cut
In Episode 56, I continued the conversation with Georgie Bell, The Heart Cut's co-founder from Ep.55. She has extensive industry experience, having previously worked at Diageo, Bacardi, and the Scotch Malt Whisky Society.
We discussed how to explain a product, starting from a liquid, going into taste profile, storytelling, and target occasions. We closed with a dive into the life of a start-up with learnings and course correction to build bottom-up. I hope you will enjoy our chat.
Time Stamps
0:00 Intro
0:24 Where Do You Start
4:46 Importance Of Follow Up
7:41 Importance Of Normal Bars
13:05 Importance Of Off-Trade
15:18 When To Wholesale?
17:09 One Bottle, One Case, One Pallet
23:40 Building Demand With Partners
30:56 The Drinks Ecosystem
34:20 Start Up Challenges
47:34 Contact Details
49:19 Outro
About The Host: Chris Maffeo
About The Guest: Georgie Bell -
055 | Georgie Bell | Taste Profile & Storytelling | The Heart Cut
In Episode 55, I enjoyed chatting with The Heart Cut's co-founder Georgie Bell. She has extensive industry experience, having previously worked at Diageo, Bacardi, and the Scotch Malt Whisky Society.
We discussed how to explain a product, starting from a liquid, going into taste profile, storytelling, and target occasions. We closed with a dive into the life of a start-up with learnings and course correction to build bottom-up. I hope you will enjoy our chat.
Time Stamps
0:00 Intro
2:03 Brand or Liquid?
6:43 Social Currency
12:43 Story Telling
23:22 Taste Profile
25:39 Target Consumer Vs Target Occasion
36:35 Women In Whisk(e)y
36:24 Outro
About The Host: Chris Maffeo
About The Guest: Georgie Bell -
054 | How to Build a Drink Brand Bottom-up | Chris Maffeo with Vani Gupta Dandia (New Delhi, India)
In Episode 054 I had the pleasure of speaking with Vani Gupta Dandia. I was a guest in her Marketing with Vani Podcast were she interviews marketing people from various industries. We dived into the Drinks Industry, looking at it from outside. I hope you will enjoy our chat
Time Stamps
0:00 Intro
0:26 Background
2:00 What Differentiates Alcohol
3:05 Target Occasions
7:35 Bridging Categories
9:22 Gender Stereotypes
11:12 Tracking What You Can Track
13:47 Educating Consumers
18:11 Role Of Storytelling
20:24: Bottom Up Trade
24:17 Being Everything To Everyone
26:40 Playing with Variations
31:39 Cross Generational Appeal
36:36 Functional VS Recreational
39:54 Building Brands Bottom Up
46:17 Outro
About The Host: Chris Maffeo
About The Guest: Vani Gupta Dandia
Customer Reviews
Bottom Up Branding Wisdom for any business
Maffeo Drinks Podcast - where "Brands Are Built Bottom Up" isn't just a motto; it's a roadmap for success in the food and drinks biz. No-nonsense insights, straight from the pros. Essential listening for anyone serious about building a standout brand.
Real world experience and practical tips to building your brand
Chris does an amazing job with this down to earth interview style and great examples on how to best build your brand from the bottom up!
Perfect podcast for wine & spirits professionals!
One of the only podcasts that’s consistently delivering useful content for the liquor industry. I love hearing from the men and women making waves and elevating the spirits game!