This is the 3rd in a 5-part solo series with Lee Safar on the "Changing Coffee Industry" post MICE (Melbourne International Coffee Expo) 2022 returning for the first time in 3 years, which was the host of the WBC for 2022. On this episode of the series, talks about a clear turning point we've reached in the coffee industry in light of the fast-approaching challenges (the Tsunami) that have been talked about on this podcast for the past 18 months. Check out this episode of The Daily Coffee Podcast to learn ways you can prepare today. This episode is brought to you by MAP IT FORWARD's new workshop "Communication for Coffee Teams". Focused on helping your team learn unified language around communications so that employees and employers can conspire to each other's success. Reach out for details on this 3-hour training session tailored to your team today.