Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• Welcome to the 3rd episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar. Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands. In this series, Lee and Lennart will explore whether or not an independent, values-driven, coffee trader can maintain their values long-term. The episodes of this 5-part series: 1. Independent Coffee Traders vs. The Big Guys - https://youtu.be/h-U9E8L5Q-w 2. How is Coffee Trading Funded - https://youtu.be/u8W46VUSAFo 3. Values Driven Coffee Trading Companies - https://youtu.be/MTWN_MOS4Hw 4. EUDR for Values Based Traders - https://youtu.be/L13jBcrA8_Y 5. The Volatility of 2025 For Coffee Traders - https://youtu.be/5gKlL9PrxKM In this episode of the Daily Coffee Pro by Map It Forward, Lee and Lennart compare independent coffee traders with large corporations, discussing the importance of values-based business models and their long-term sustainability. Lennart shares insights on maintaining company culture, risk management, and the impact of strong values on business operations. They also touch upon pressing issues in the coffee industry, such as climate change and labor migration, and their effects on future coffee availability. Don't miss this in-depth discussion on building a resilient and ethical coffee business. 00:00 Introduction to Values-Based Decision Making 00:31 Sponsor Message: Become a Coffee Consultant 01:10 Welcome and Series Overview 01:22 Independent vs. Big Coffee Traders 02:32 Maintaining Values in Business 03:10 Company Culture and Structure 05:09 Challenges and Rewards of Values-Based Operations 06:17 Balancing Risk and Responsibility 09:02 Employee Engagement and Growth 12:18 Financial Responsibility and Transparency 21:59 Transforming Capital for Social Good 24:50 Conclusion and Next Episode Teaser 25:19 Closing Remarks and Call to Action Connect with This Side Up Coffee here: https://www.instagram.com/thissideupcoffees/ https://thissideup.coffee/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops