EP 1231 - Expanding Your Coffee Branding Into New Countries - Nawar Adra - The Daily Coffee Pro Podcast
Description
Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops
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Welcome to the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest on the podcast this series is Nawar Adra from Stitch Coffee, based in Sydney, Australia. After almost 10 years, Stitch Coffee is expanding into Asia, specifically China and Japan.
In this series, Nawar and Lee (having both taken their brands overseas) discuss what's involved in taking your coffee brand across borders.
The 5 episodes in this series are:
1. Expanding Your Coffee Branding Into New Countries - https://youtu.be/ZQ0t9U-Dc7U
2. Due Diligence Opening your Coffee Brand In A New Country - https://youtu.be/bQvBEeP0A_c
3. The Hidden Costs Involved Expanding Your Coffee Brand In China - https://youtu.be/QMNOMxhiBvo
4. Navigating A Cross Boarder Coffee Business - https://youtu.be/u2uMAjVKXuM
5. Adapting Your Coffee Brand In A New Culture - https://youtu.be/F1q9fnbXGQw
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar sits down with Nawar Adra from Stitch Coffee to explore the diverse and evolving coffee cultures in Asia.
Nawar shares his unique experiences and insights from working in both mature and emerging Asian markets, such as Japan and China, highlighting the differences in coffee consumption and market maturity.
The discussion touches on the importance of brand authenticity, the challenges of international expansion, and the role of culture in shaping coffee preferences.
Nawar provides a behind-the-scenes look at how Stitch Coffee is building its presence in these markets and offers valuable advice for anyone considering expanding their business internationally.
This episode is a must-watch for coffee enthusiasts and industry professionals looking to understand the complexities of global coffee markets.
00:00 Exploring Asian Coffee Markets
00:40 Sponsor Message: Become a Coffee Consultant
01:19 Introduction to the Podcast and Guest
01:53 Nawar Adra's Coffee Journey
03:40 Stitch Coffee's Expansion into Asia
06:21 Understanding Asian Coffee Cultures
11:45 Challenges and Strategies in New Markets
16:20 The Importance of Branding
23:48 The Role of Risk in Business Growth
25:39 Conclusion and Next Episode Preview
25:59 Closing Remarks and Call to Action
Connect with Nawar and Stitch Coffee here:
https://www.linkedin.com/in/nawar-adra-12909516a/
https://www.stitch.coffee/
https://www.instagram.com/stitch.coffee/
https://www.instagram.com/stitch.coffee.japan/
Also, find Stitch Coffee on China's Little Red Book/Xiaohongshu App.
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops