In this podcast episode, Trevor Gulliver, co-founder and CEO of St John Restaurant, discusses his journey in the hospitality industry. Trevor shares his experiences working in the music industry, designing t-shirts for bands, and organizing concerts. He then delves into the founding of St John Restaurant and the philosophy behind it, emphasizing the importance of staying true to their vision and not compromising for the sake of trends or financial gain. Trevor also touches on the changing landscape of the restaurant industry, the impact of COVID-19, and the need for genuine, community-focused establishments in the face of corporate chains.