The Marketing Intelligence Show Supermetrics
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The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth.
This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.
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How Data Speaks uses impact-based attribution to measure and improve advertising ROI
In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI).
In this episode, you'll learn:
What impact-based attribution is and how it differs from traditional attribution models
How Data Speaks uses machine learning to measure the true impact of marketing campaigns
How to identify areas where you can be spending your marketing budget more efficiently
How Data Speaks centralizes data using Supermetrics to acquire customers at scale.
Tips for converting paid traffic into organic traffic
Tune in now! -
Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve
In today's episode, Jess Gondolfo sits down with two industry experts from Mindgruve, Ellyn Savage, VP of Media, and Haven Brady, VP of Strategy for a fireside chat with Mindgruve, a leading marketing and advertising firm.
In this session, we explore:
With the imminent sunset of cookies, what innovative strategies are agencies adopting to stay ahead?
In a world increasingly driven by AI, what opportunities do agencies have to redefine their value in 2024?
How are advancements in VR, AR, and data-driven marketing shaping the future of personalized advertising?
Discover how Mindgruve, a leading marketing agency from San Diego, revolutionized their data analytics with Supermetrics - https://youtu.be/vW1TV9a6lmk?si=Z7gZBnufo3HWdrqU -
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato
In today's episode of the Marketing Intelligence Show, we delve into the world of marketing measurement in a privacy-first environment.
Evan Kaeding chats with Andrew Covato, a measurement and growth consultant, to expose the limitations of traditional methods like last-click attribution and retargeting.
We'll explore powerful alternatives like Marketing Mix Modelling (MMM) and incrementality testing, and discover how to combine them for a holistic view of marketing effectiveness. Learn how to break free from the misleading data and optimize your campaigns for real results. -
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory
In today's episode, we're thrilled to have, Olivia Kory, Head of Go-To-Market at Haus join us alongside our host, Evan Kaeding, Lead Solutions Engineer at Supermetrics. Together, they'll delve into the critical topic of measurement and its impact on growth.
Olivia will guide us through the concept of incrementality, a powerful tool that helps marketers understand the true effectiveness of their efforts and isolate what's driving real business results.
Tune in to learn:
How to move beyond vanity metrics and traditional attribution models.
The power of geo-testing for accessible incrementality measurement.
Strategies for integrating this approach with existing measurement methods.
Tips for getting started, even with limited data. -
The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions
In today's episode, we're joined by Evan Kaeding, Lead Solutions Engineer and host Edward Ford, Demand Gen Director at Supermetrics to explore a powerful framework that empowers marketers to make better decisions.
They delve into the concept of "fast data" and "slow data," highlighting the importance of having the right data, at the right time, for every marketing decision
Tune in and discover how to unlock the full potential of your marketing data!
Related sources:
Marketing data, fast and slow - https://supermetrics.com/podcasts/marketing-data-fast-and-slow
Check out Supermetrics: https://supermetrics.com/start-trial -
The future of Google Search & Ads in the age of Gen AI
Generative AI is reshaping just about every industry out there, and it’s been a powerful tool for marketers to streamline operations and unlock new opportunities. Companies like Google are leading the way in how marketers can harness AI’s power by releasing new features in Google Search and Ads.
In this episode, we welcome Matz Lukmani, Product Lead for Google Performance Max, to talk about the recent and upcoming features of Google Search and Ads. Matz takes us through the AI improvements to features such as Google Maps and Ads and what the Performance Max campaign tool can do for marketers.
To learn about the changes coming to Google and more, check out our SuperSummit sessions.
Learning points from the episode include:
00:00 – 02:48 An overview of Google’s AI tools
02:48 – 05:28 How Google is improving Google Maps and Search
05:28 – 06:48 How marketers can increase performance
06:48 – 07:37 Why users and AI create a flywheel
07:37 – 08:32 An introduction to Performance Max
08:32 – 09:50 Why creative output is still critical for ROI
09:50 – 12:03 Google’s upcoming AI features for businesses
12:03 – 13:12 How Versace is using Performance Max
13:12 – 14:45 Why first-party data is crucial for your campaigns
14:45 – 15:25 How AI can help to extrapolate data
15:25 – 16:30 How to drive actions with data
16:30 – 18:10 Why the next step is to scale
18:10 – 19:13 A summary of Google’s changes
19:13 – 19:52 Why marketers don’t have to compete with AI
Important links and mentions:Matz Lukmani / Google
Customer Reviews
Great, actionable information!
Every episode is loaded with valuable information about digital data and analytics. The folks they have join are too-notch and provide stellar, actionable information that you can immediately apply. I’m always anticipating the next episode. Great, quality content!
Highly recommended Show
I haven’t finished all the episodes, but so far great podcast, highly recommended for marketing and analyst out there
Great For Keeping Tabs on Analytics Best Practices
I love having this show on in the background while I work so I can keep up-to-date on the ever changing best practices in the data industry. Episodes are kept fairly simplified for solutions to do on your own, so they are pretty easy to implement to your own work as long as you have the resources you need at your job.