The Marketing Forum Podcast Katie Sandow

Ryan Webb is a conversion and optimisation specialist. In this short, taken from the full episode on Measuring the Impact, Ryan shares why he believes content first is the more effective way to build websites than design first. 

Listen to the full episode for more. 

How do you know that the content that you're creating is having the right impact? From creating content that gets engages your audience in the first place, to making sure that your website drives the right conversions, this episode welcomes two super knowledgeable guests to discuss the topic. 

Ilse Van Rensberg is Senior SEO & Content Exec at Cognism and Ryan Webb is a Conversion Optimisation consultant. We explore the principles, the tips and tools of the trade, to make sure your content packs the required punch. 

Demand Generation is not exactly a new concept but it seems to be one of those terms that you're either using all of the time or it's not really on your radar at all. Well used in B2B, it's a top of the funnel activity most of us just call awareness, brand building, loyalty etc

Kamkshi Sharma is a B2B marketer and demand generation enthusiast. She joins us to talk about the tactics of demand generation and the importance of alignment within the business for impactful results. David McGuire is Creative Director and B2B copywriter at Radix Communications and he shares his perspective as a copywriter receiving the briefs. What problems are marketers trying to solve, how hard is it to cut through the noise and why is content so much more important? 

This short with Bryony Benge-Abbott is taken from the full episode on storytelling. 

An artist and curator, Bryony shares how she thinks about the idea of entertainment in art, and the engagement of audiences with it and how it links with storytelling. 

This short with Sophie de Albuquerque is taken from the full episode on storytelling. 

A copywriter and children's author, Sophie shares how she thinks about audience, whether copywriting or creative writing and how to consider everything we need to know about them.

This short with Dicky Souray is taken from the full episode on storytelling. 

What can marketers learn from the practice of spoken word and storytelling? Dicky Souray, founder of SproutSpoken and spoken word coach, shares his thoughts.