How can marketers strike a balance between brand awareness and long-term thinking?
Vibhor Kapoor, Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept of full-funnel...
Published 03/28/24
Aye!
Listen up ya eejits because Aidan here is about to tell ye a tale of a bonnie lass named Nessie, and a marketing stunt that fooled the world twice o’er.
How did the town of Inverness rise to fame? And how did a tall tale of a monster in the local loch capture the imagination of the entire...
Published 03/27/24