Stacking Growth | The B2B Go-to-Market Podcast Refine Labs

Megan joined Timy to chat about the facets of her life and career that led her to be the leader she is today. Their discussion encompasses Megan’s initial aspirations, followed by critical decisions that were instrumental in her success. Her story offers both motivation and practical advice for aspiring professionals.

Megan elaborates on her significant life experiences, highlighting the distinct concepts of self-assurance and self-worth. Her professional trajectory is distinguished by notable accomplishments, especially in the areas of customer retention and relationship management. Megan engages in a nuanced exploration of leadership from a female vantage point. She offers striking observations on the prejudices and obstacles encountered by women in a professional setting, providing a frank examination of her progression through a challenging and noteworthy career.

See the full video and more on our YouTube channel

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The next Expert Session, featuring Peep Laja will be on Thursday May 16 at 12pm central. Register here.

Check out our new partnership with Aspireship⁠⁠



Sidney Waterfall, SVP of Go-To-Market Strategy at Passetto, joins Steph Crugnola to talk about Attribution and Funnel Tracking.

In this episode, Sidney goes into Hybrid Attribution - the do's and don'ts, and how to get leadership buy-in.

See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠

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From The Social Pulse Podcast: 

A statistic shared by Harvard Business Review suggested that within three years, only 50% of venture founders would still be leading their companies as CEO. And as the years go by, more and more founders transition to other roles and projects, leaving vacancies that must be filled.

But stepping into the shoes of the company founder is a daunting task, to say the least. And while you’d think tapping an insider CEO - someone who potentially has been trained and groomed for years to take over, would be smooth sailing. In fact, their challenges are often of the same scope, if slightly different, than someone coming in from outside.

What are some of those challenges, and what should agencies and executives preparing to transition be mindful of?

That’s what Megan Bowen is here to help us with.

Megan Bowen has spent 20 years working in B2B tech startups leading customer success, account management, sales, marketing and operations teams. Currently Megan is the CEO at Refine Labs, a Digital Marketing and Demand Generation Agency, after having worked there for years as the COO.

Social Pulse Podcast host Mike Allton asked Megan Bowen about:

⭐ What it was like to become the CEO of an existing agency

⭐ Why such transitions can be challenging in any agency

⭐ How she overcame those challenges to become a successful agency CEO

⁠Check out our new partnership with Aspireship⁠



Sidney Waterfall, SVP of Go-To-Market Strategy at Passetto, joins Steph Crugnola to talk about Attribution and Funnel Tracking.

In this episode, Sidney goes into Self Reported Attribution - why it's valuable and how it can be utilized most effectively.

See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠

Stay on top of all Refine Labs news and events by⁠ subscribing to our newsletter⁠.

Refine Labs’ next Expert Session, featuring Chris Walker and Crissy and Charlie Saunders of CS2 Marketing, will be Wednesday April 24 at 12pm central. ⁠Register here⁠. 

In this episode of Paris Talks Marketing, host Paris dives into the world of SaaS marketing strategies with guest Megan Bowen, CEO of Refine Labs, a leading B2B demand generation agency that helps B2B companies transform their marketing strategies to generate revenue.

Paris and Megan discuss the importance of balancing organic and paid content distribution, Megan's journey from account manager to CEO, and the evolution of Refine Labs under her leadership. The conversation covers key insights on B2B marketing, leveraging AI, and adapting to changing buying behaviors in the digital landscape.

See the full video and more on our YouTube channel

Stay on top of all Refine Labs news and events by subscribing to our newsletter.

Refine Labs’ next Expert Session, featuring Chris Walker and Crissy and Charlie Saunders of CS2 Marketing, will be Wednesday April 24 at 12pm central. Register here. 

Check out our new partnership with Aspireship

Sidney Waterfall, SVP of Go-To-Market Strategy at Passetto, joins Steph Crugnola to talk about Attribution and Funnel Tracking.

In this episode, Sidney covers the foundations of Attribution in a Demand Generation strategy, how the evolution of buyer behavior has affected the way we monitor attribution, and the mindset shift you need to make to set yourself up for success.

See the video on our ⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠