In this session of The Martechno Beat Podcast, we are joined by Vrinda Aggarwal - Lead, Customer Lifecycle Management at Join Ventures to talk about how AI/ML in Marketing is evolving and benefiting the new age marketers.  We also discuss various things marketers need to keep in mind when trying to utilize the power of AI ML to boost customer engagement and conversion.  IGP is an online retailer of personalised, floral, gourmet and handmade gifting products. The company is headquartered in Mumbai, India and has offices in India, Singapore and the United States. IGP is owned and operated by Join Ventures. Here’s a brief breakdown of what is covered in this episode: An introduction about IGP.com Why has AI/ML become the buzzword now? The top use cases to drive business leveraging AI/ML tech AI/ML versus rule based engines- pros & cons Getting the organization AI/ML ready