The Martechno Beat: Decoding Martech‪!‬ Netcore

In this podcast episode, we delved into the significant potential of data analytics and its role in enhancing business strategies, particularly in the realm of marketing. Our guest, Ms. Peace Obinani, Product Marketing Manager at Piggyvest, joined us for an insightful conversation where we explored the following key points:


Understanding Data's Significance


Navigating Data Types - Policy and Security


Harnessing Data for Marketing Excellence


The Fusion of AI and Data-Driven Marketing


Tracing Customer Journey from Acquisition to Loyalty


Tools for Data-Centric Customer Engagement

In this episode of the Martech Series Podcast, host Clyde Pascual welcomes Diep Bui, CEO and Co-founder of eJoy English Vietnam. Diep shares her inspiring journey and discusses the strategies her company employs to keep users engaged and address the rising challenges of new customer acquisition.

Diep emphasizes the importance of automation and personalization for customer engagement. With customers worldwide, eJoy Learning Vietnam aims to provide service and support 24/7 through automation, using chatbots or AI to answer user queries. Additionally, personalization plays a crucial role as customers expect relevant content tailored to their needs. eJoy Learning Vietnam plans to enhance product personalization to ensure users receive content aligned with their interests and goals.




Here’s a brief breakdown of what’s covered in this episode:


Brief about eJoy English Vietnam


User Engagement and Retention Strategies


AI as an Opportunity and Threat


Addressing the Rising Customer Acquisition Cost


Predictions for Customer Engagement in 2023

In this session of The Martechno Beat Podcast, we are joined by Vrinda Aggarwal - Lead, Customer Lifecycle Management at Join Ventures to talk about how AI/ML in Marketing is evolving and benefiting the new age marketers. 

We also discuss various things marketers need to keep in mind when trying to utilize the power of AI ML to boost customer engagement and conversion. 

IGP is an online retailer of personalised, floral, gourmet and handmade gifting products. The company is headquartered in Mumbai, India and has offices in India, Singapore and the United States. IGP is owned and operated by Join Ventures.

Here’s a brief breakdown of what is covered in this episode:


An introduction about IGP.com


Why has AI/ML become the buzzword now?


The top use cases to drive business leveraging AI/ML tech


AI/ML versus rule based engines- pros & cons


Getting the organization AI/ML ready

Digital first businesses have experienced massive tailwinds. Consumers were forced to spend on mobile and digital channels , which led to unprecedented growth for most digital companies that took advantage of the situation. 

To get a deeper understanding of how to ace marketing with a digital-first mindset, we caught up with MR Kunle Ajani, Omnichannel Marketing Manager at Konga.

Founded in 2012, Konga.com is a e-commerce company that offers a third-party online marketplace, as well as  first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children's items, computers & accessories, phones and tablets, health care and personal care products.

In this session, Kunle Ajani shared compelling insights on:


The meaning and strategy behind a digital-first mindset


Importance of developing a digital marketing strategy


How to ace your marketing with a digital-first mindset


The skills and tools the marketer needs 


How to apply the tools to your business today

In this session of The Martechno Beat Podcast, we are joined by Irene Aguh, Founder and CEO, Rêvie and Global Head of Marketing, Fuzu.

Fuzu Limited is a Kenyan-Finnish company that launched the Fuzu employment platform in 2015.

Fuzu is an online career and recruitment platform. It provides job seekers an access to career advice, online learning and jobs. It provides employers with a set of tools to identify best matching candidates via search and recruitment solutions and automated CV analysis.

Here’s a brief breakdown of what’s covered in this episode:


What role does user experience have to play within marketing?


Common pain points companies face when it comes to brand building


How do you build a memorable user experience?


Common trends and how to implement them in the business

In this session of The Martechno Beat podcast, we got into an exciting and insightful discussion on the “Relevance of Data in the Fintech space” with  Mr. Oluwatayo Alofun, Digital at Interswitch Group.

Interswitch is an Africa-focused integrated digital payments and commerce company. It facilitates the electronic circulation of money as well as the exchange of value between individuals and organizations on a timely and consistent basis.

Here’s a brief breakdown of what is covered in this episode:


How big data helps fintech organizations create a digital log


The difference between operating with the knowledge of data and without the knowledge of data


How data and forecasting can also help fintech organizations to recommend the correct services/products based on their customers' individual spending behavior


How has data made a difference in your marketing campaign activity


Final words for those marketers not utilizing data