Unlock the secrets to building trust-based relationships in medical sales and elevate your career in orthopedics with insights from Dr. Diego Lima of Atlantis Orthopedics. Dr. Lima takes us through his journey from medical school to becoming a prominent orthopedic surgeon, emphasizing the critical role of teamwork and meticulous planning. We'll explore the structured yet unpredictable nature of his workweek, where he juggles office days, surgeries, and research projects while managing a cohesive team that ensures smooth operations.   Discover the vital dynamics between surgeons and medical device representatives as Dr. Lima shares personal experiences that underscore the importance of proactive communication and teamwork. He discusses how the best reps anticipate workflow disruptions and offer immediate solutions, highlighting the necessity of building strong, trust-based relationships. New reps looking to establish themselves will find invaluable advice on persistence, reliability, and the significance of being a consistent and helpful presence over time.   Gain a deeper understanding of the multifaceted responsibilities of medical sales reps in the world of orthopedic surgery. Dr. Lima passionately shares his experiences mentoring new reps, emphasizing the impact they can have on the mood and flow of the operating room. We also look ahead to the evolving dynamics between surgeons and reps, considering the potential impact of technology and the need for companies to support innovative reps who drive business growth. This episode is brimming with essential insights for anyone in or aspiring to enter the medical sales industry.   Meet the guest: Dr. Diego Lima is a highly skilled and accomplished orthopedic surgeon with expertise in various subspecialties, including shoulder and elbow surgery, adult reconstruction surgery, and sports medicine. With extensive training and experience, he performs a wide range of surgeries, including shoulder and elbow arthroplasty and arthroscopy, primary and complex cases, adult hip arthroplasty and fractures, and sports-related injuries involving the pectoralis, triceps, biceps, quadriceps, patellar, and Achilles tendons.   Dr. Lima is a member of the esteemed American Association of Orthopedic Surgeons (AAOS), further highlighting his commitment to professional excellence and staying at the forefront of advancements in orthopedic surgery.   Get to know more about Dr. Diego Lima and book an appointment - https://www.palmbeachshoulderdoc.com/   Food and Resto - Branzino on a crusty crust at AVA Mediterraegean, https://www.avamediterraegean.com/reserve   This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/2ruzvw