Blair James grew up understanding the power and value that Aussie brands have abroad, when at the age of six, his dad moved the family over to the UK to set up shop selling Aussie products. Three years later his dad’s business went under, but Blair’s love of brands and passion for innovation was born. Since then Blair’s made huge waves in the billion-dollar beauty industry with his globally successful self-tanning business, Bondi Sands. Today it’s the number one self-tanning brand in Australia and NZ, with over 60% of the market share as a self-tanning brand. I ask Blair about how watching his dad’s business go under shaped him, why it’s so important to have a strong sense of brand messaging, and what it is about Aussie products that the global market gravitate to.