This time around, Alex and I welcome Michael Soledad to the podcast.   He’s had a remarkable journey, and we were lucky enough to chat to him and really deep-dive in to what makes him tick, his content creation process, the direction the channel has taken, and the YouTube lifestyle.   The Apple Watch Ultra gets a good going over too - and just who is it for?   This is one you’ll want to watch a few times through - content gold!   Michael’s website: michsoledesign.com Michael on Instagram: michsoledesign Michael on Twitter: @michael_soledad Michael’s podcast: https://podcasts.apple.com/gb/podcast/coffee-with-creators/id1509851317 Michael’s latest video: https://youtu.be/7D2owC53-LM     Alex latest video: https://youtu.be/OJ5KbYjU12I The Tube Life Podcast: https://podcasts.apple.com/gb/podcast/the-tube-life-podcast/id1595881790 Alex on Twitter: https://twitter.com/AlexGTech1   My latest video: https://youtu.be/vOrxazzH0KI   READ ME I publish weekly on Medium and you can find my blogs here https://medium.com/@Davidtalkingtech/membership   READ ALEX https://medium.com/@alexgearandtech   GET IN TOUCH  [email protected]   CATCH ME ON TWITTER https://twitter.com/Dtalkingtech   00:00 Intro 01:50 The accidental YouTuber 08:30 How the channel started 11:15 Niching down - a good idea? 18:30 The algorithm 25:00 The video planning process & the Apple Watch Ultra 37:00 CES, and brand awareness 44:00 The creators economy 55:00 The smart home, Matter, and thread - where’s it at? 57:35 Apple Car - will it happen? 64:00 The benefits of scripting for YouTube  75:30 Wrapping up