Off the back of a hugely successful pod last time out, the boys are back with yet another YouTube success, Brad Colbow.   Brad is a YouTuber who caters to creative professionals and drills down on the products and resources available for artists and creatives.   We talk about Brad’s journey as well as ask him about his niche and how he settled on it. We talk about how he deals with brands but also how he's trying to move away from brand deals and more towards course offerings and self-sustainability.    Since the last pod, the pay-to-play YouTubers are back in force and we analyse the promote tool and the impact it is having on the wider industry.   All that and more on another week of Minus Sixteen!   Get in touch: [email protected]   00:00 Intro 01:25 Meeting Brad Colbow 07:20 Brad on planning content  12:10 Hitting the content wave 15:25 Embargo deadlines & protocols 23:30 Brad’s rapid growth spell   29:15 Brad on selling his channel - well maybe! 31:30 Channel sustainability and YouTube Promotions 48:10 Selling courses & Memberships   55:00 The imposter syndrome 63:00 Brad’s equipment set-up 66:00 Thoughts on the new iPad mini 74:00 Having fun with our tech!