225 episodes

You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.

Like what you hear? Subscribe to the show!

The New Generation Entrepreneur Podcast Brandon Lucero

    • Business
    • 5.0 • 194 Ratings

You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.

Like what you hear? Subscribe to the show!

    The Art Of Teaching With Story, Metaphors, and Examples

    The Art Of Teaching With Story, Metaphors, and Examples

    You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn’t understand the value of what’s being taught, or they get a great response to the quality of the content… but no buyers. Is it the same for you?
     
    In this episode of the podcast, I’m revealing how to teach in your content so your followers and audience will take action. Listen in and discover how to become a better teacher, the art of teaching with story and metaphor, ways to come up with powerful stories, tons of examples for you to hear and consider for your business, and secrets to next level presentations and more buyers. And, of course, I’ll share what’s going on in your audience’s mind so you know exactly where they are and how to help them get to the next stage, whether it’s joining a challenge or buying your course.
     
    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
     
    [FREE LIVE WORKSHOP] How To Create A Profitable Course Business In 2024 Without Spending Thousands On Ads. Save your spot here! - https://learn.brandonlucero.com/workshop
     
    [FREE GUIDE] How to Choose The Right Niche for Your Digital Product Business. Get yours here - https://brandonlucero.com/niche 
     
    Find me on:
    IG: @iambrandonlucero
    Facebook: https://www.facebook.com/IAmBrandonLucero
    Website: https://www.brandonlucero.com 

    • 16 min
    Building a Messaging Bridge From Problem To Solution in 6 Steps!, Take #2!

    Building a Messaging Bridge From Problem To Solution in 6 Steps!, Take #2!

    Imagine using only a few sentences to help your audience understand the root cause of their problem and see you and what you provide as the solution. You’d know what to say and when to say it to build the bridge between the problem and your solution, ultimately bringing in more sales. This is the key to great marketing!
     
    And I’m breaking down the 6 steps to building this bridge for your business in this episode of the podcast. Listen in and discover how I’ve developed our marketing and communication over time, ways to identify subconscious behaviors and the root cause of their problem, how our COO used this bridging process to build her business, and a new framework I’m putting to the test. The hardest part about communication in general, and what I see my students struggle with most, is identifying the perspective of the person you’re trying to communicate with. Our ego gets in the way. Our awareness and even mastery get in the way. But it doesn’t have to anymore!
     
    P.S. I need your help! I have a new framework I’ve used successfully in my own business and with students, but I want to test it on a wider spectrum. So, listen to this episode, try the framework out, and share your feedback with me. Did it work? What would you improve? Can’t wait to hear from you!
     
    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
     
    [FREE LIVE 3-DAY TRAINING] Discover How To Attract Your First 100 Leads That Actually Want To Buy Your Stuff! Register here - https://brandonlucero.com/100leads 
     
    Find me on:
    IG: @iambrandonlucero
    Facebook: https://www.facebook.com/IAmBrandonLucero 
    Website: https://www.brandonlucero.com 

    • 24 min
    Mastery: The Secret Ingredient To My First Million Dollar Year

    Mastery: The Secret Ingredient To My First Million Dollar Year

    If you feel like results aren’t coming fast enough, you’re missing something and doing all the right steps, other people are saying the same thing as you and getting better results, and you’ve been teaching things you know can help people, then this episode is for you!
     
    I’m discussing a messaging tool I don’t cover very often, but it’s literally the foundation of my success (and many of my students). It’s the foundation of our program's success, and it’s why we have so many testimonials and case studies. So, what’s the tool? Mastery. Listen in and discover the secret to really great communication, messaging, and marketing, three things you need to master your craft, how to lean in and follow your truth, and stories of growth through difficult times.
     
    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
     
    [FREE LIVE 3-DAY TRAINING] Discover How To Attract Your First 100 Leads That Actually Want To Buy Your Stuff! Register here - https://brandonlucero.com/100leads 
     
    Find me on:
    IG: @iambrandonlucero
    Facebook: https://www.facebook.com/IAmBrandonLucero
    Website: https://www.brandonlucero.com 

    • 28 min
    5 Ways To Understand Your Audiences' Thinking Better

    5 Ways To Understand Your Audiences' Thinking Better

    The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my wife, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process information, the better you’ll be at helping them feel heard and seen.
     
    So, in this episode, I’m diving into effective ways you can tap into what your audience is thinking. Listen in and discover the type of individual who has the hardest time marketing (and how to shift), 5 ways to understand what your audience is thinking, how our mind works when it comes to communications, and some stories and analogies along the way for clarity. If you work on and implement the strategies in this episode, I truly believe you’ll experience deeper, stronger, and more effective communication.
     
    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
     
    [FREE LIVE 3-DAY TRAINING] Discover How To Attract Your First 100 Leads That Actually Want To Buy Your Stuff! Register here - https://brandonlucero.com/100leads 
     
    Find me on:
    IG: @iambrandonlucero
    Facebook: https://www.facebook.com/IAmBrandonLucero 
    Website: https://www.brandonlucero.com 

    • 38 min
    Awareness: The Hidden Secret To Messaging and Life

    Awareness: The Hidden Secret To Messaging and Life

    When it comes to marketing and how to sell more, how to create more engaging content, and how to write better copy one vital piece people often miss (and I’m seeing it now more than ever) is AWARENESS. It’s one of the most powerful tools when it comes to effective messaging, and in this episode I’m going to cover ways you can tap into your audience’s awareness to communicate well and grow your business!
     
    Listen in and discover how to unlock more opportunities for growth in your personal life and business, the secret to persuasion (instead of convincing or explaining), the difference between a mistake and a problem, and four ways to identify your audience’s level of awareness. I’ll also cover, in detail, how to ask your audience about what they’re going through and how to break through generalizations. Learn how to go beyond “generalized” messaging so you can meet your audience where they are and confidently bring in more sales.
     
    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
     
    Find me on:
    IG: @iambrandonlucero
    Facebook: https://www.facebook.com/IAmBrandonLucero
    Website: https://www.brandonlucero.com 

    • 31 min
    How To Integrate Messaging In YOUR Specific Business Successfully

    How To Integrate Messaging In YOUR Specific Business Successfully

    We just wrapped up one of the most EPIC 3-day Master Your Profitable Messaging trainings we’ve ever done. Over 600 people posted about their breakthroughs in the group, and there are more coming in! I love seeing all these wins come through, and I want to bring you even more wins (no strings attached).
     
    So, in this episode of the podcast, I’m sharing the perspective and insight of our students who’ve found success using our messaging principles and philosophies inside our New Generation Mastery program. Listen in and discover exactly how to use the messaging and how it actually works, personal success stories from students and how they used NGM inside their business, how to successfully implement these principles in your own business, and clarity and insight into integrating these powerful messaging philosophies.
     
    This is your chance to hear from students on their personal journeys to growing a business and using proven messaging techniques that work. Students discuss moving an offline business online, transforming their struggles with marketing and personal branding into true growth, and so much more.
     
    PS - We're re-releasing the replays of Master Your Profitable Messaging for 48 hours! Want access? DM me on Instagram @iambrandonlucero.
     
    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    • 52 min

Customer Reviews

5.0 out of 5
194 Ratings

194 Ratings

Northyo ,

Relevant!

He gets me and I am getting him and his concepts. They are all so digestible and bite size.

Kryzzle503 ,

New favorite!

Loving the honest and open conversations Brandon is having on this podcast and his breakdowns of key messaging practices! Thanks for great content 🙌🏼

kjb0514 ,

Engaging, inspiring, and informative!

Brandon and his incredible guests shine the brightest of lights on what it means to be the best you can be both professionally and personally. Engaging, inspiring, and informative are just a few of the words I’d use to describe the time you’ll spend with them. Thanks so much for putting out such a spectacular show Brandon - keep up the great work!

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