Today’s episode discusses digital marketing and its relation to the IT industry. Brad and Bobby, along with guest speaker Luke from Merklel discuss the changing IT landscape, as well as how digital marketing is important to the IT world and business growth. With the emergence of COVID-19, digital marketing became more important than ever, and IT technicians can help you make the most out of your digital marketing strategy! Tune into this week’s episode to find out more about digital marketing and the IT world! “So what you might find with MarTech now is you’re not necessarily buying hardware and installing software, or doing anything like that. You are buying a platform-as-a-service now that’s how you build up your marketing suite or your MarTeh suite. And maybe this is just me, but what I think the pandemic actually did, is it allowed even smaller organizations, even a small business to be able to get onto that platform from early adoption and say, okay, I can now cater to my to my customers on a more personal level” Brad Anderson, CEO of TechBridge, a Salt Lake City IT staffing company, and Bobby Glen James, Author, Speaker, and founder of BoTecha IT Support discuss digital marketing and its many benefits in the IT industry. Are you making the most out of your digital marketing strategy? Hear what these tech experts have to say on the subject in this week’s episode of the New IT podcast, “Who Is MarTech?” For more information on IT staffing and recruiting in Salt Lake City, visit https://techbridgeinc.com