Employer branding is just as important as organizational branding. Unfortunately, most small business owners don’t pay much attention to this crucial and important aspect of their business. On this episode I interview employer branding expert, Laura Tolhoek. Laura is a Certified Human Resource Leader (CHRL) and the proprietor of Essential HR. She shares with us her best practices for building an employer brand that will help you attract and maintain the best talent. Make sure to click the subscribe button to receive updates on new episodes. Listen to the show on Stitcher and iTunes and don’t forget to rate it!!     Show sponsor, affiliates and resources: This Shows Facebook Group Be Small Fight Big Book Bens Free Book “Explosive Small Business Growth” Links: Contact Laura Tolhoek Essential HR