“Innovation involves uncertainty, but by making educated guesses and learning from small tests, marketers can drive impactful change.” -Cristina Constain   Cristina Constain is the Chief Marketing Officer of Solve Next, leading innovative marketing strategies to build serious capital, including financial, human, intellectual, political, reputation, and social capital. With over a decade of international experience, she combines data-driven decisions with human insights to guide Solve Next’s marketing efforts, promoting Next tools and Know-How that empower organizations to move from uncertainty to certainty. Fluent in three languages and with a passion for creating conscious and purpose-driven business methodologies, Cristina is a dynamic leader in the marketing industry, driving innovation and building capital that matters. In this interview, Cristina takes a deep dive into innovation, marketing strategies, and the future of AI.   Website: https://solvenext.com/ LinkedIn: https://www.linkedin.com/in/cristinaconstain/ Instagram: https://www.instagram.com/solve.next/