"One of the things I enjoy most about communication is the ability to influence people and then see a result, which to me is what marketing is all about." - Nicole Erceg   As the Director of Marketing at Agriculture Future of America (AFA), Nicole Erceg leads a talented team responsible for increasing brand awareness, engagement, and loyalty among diverse stakeholders, from college students to agriculture industry leaders. With nearly a decade of experience in communications and marketing roles, she has a passion for compelling content and strategies that add value and showcase the impact of agriculture and food systems. In this interview, Nicole shares her journey, experiences, and future predictions for marketing in agriculture.    Website: https://www.agfuture.org/ LinkedIn: https://www.linkedin.com/in/nicoleerceg/ YouTube: https://www.youtube.com/user/AgFuture Instagram: https://www.instagram.com/agfutureamerica/ Facebook: https://www.facebook.com/agriculturefutureofamerica