Amazon 3P Marketplace Strategy with John Holby  In this episode of the Page 1 Podcast, Luke Peters speaks with John Holby on how to better optimize on Amazon and scale your sales with 3P listings. John is the CEO of CPG.IO where they offer eCommerce logistics strategies, eRetail integrations, and optimization services to fast-growing brands. Listen in to learn why 3P might be a better business model than 1P and how to approach it. You will also learn the advantages of having a Shopify site for your business and why you need to utilize it even as you use Amazon.   Key Takeaways: How to ensure your 3P listings are driving business The future plans of Amazon and how we can plan around them How to maximize the benefits of Shopify in your business even as you use Amazon. Episode Timeline: [1:46] Get to know John Holby and how they help clients with direct-to-consumer sales at CPG.IO. [10:44] How using influencers and social marketing is helping them get more reviews on Amazon. [12:58] The different ways they work with Walmart and how each of them works. [15:43] The difference between 1P listings and 3P listings and how to approach it. [17:52] The unfair ‘competition’ going on Amazon right now. [20:31] Why 3P is increasingly becoming a better business model for some brands. [22:14] All about Prime one day and why it’s challenging for businesses. [24:06] The benefits of having a Shopify site and how CPG.IO helps clients maximize them. [27:58] John explains CPG.IO’s other services and their future growth strategy.