Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About Quality Score - https://support.google.com/google-ads/answer/6167118 Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875 Show Notes: Clickthrough rate is extremely important, but because it's so fundamental, it's not something we often consciously think about. However, we still get a lot of questions about CTR. So in this episode, Jason and Chris discuss how to improve your clickthrough rate in Google Ads.  (5:49) What is the clickthrough rate in Google Ads? (10:39) How much does clickthrough rate determine success in Google Ads? (16:29) What is a good clickthrough rate in Google Ads? (25:45) How do ad positions in Google Ads affect clickthrough rate? (28:29) Is a high clickthrough rate good for quality score in Google Ads?  (42:53) How to improve your ad copy to get a higher clickthrough rate in Google Ads (53:39) Should you pause low CTR keywords in Google Ads? (57:40) How negative keywords can help raise your clickthrough rate in Google Ads We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.   Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast  First 100 Episodes - https://paidsearchpodcast.com/archive/    Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/Mk