Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Links: 5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130 Show Notes: Quality score is very mysterious because so many factors surround it. However, Chris recently found a Google Help article that gave him some interesting insight on how to think about Quality Score - as a general indicator of which areas to focus on to improve ad quality, rather than a score to be optimized. In this episode, we discuss 3 different ways you can improve your Quality Score in Google Ads. (6:02) How often should you optimize for quality score? (13:56) How to make ads more relevant to keywords in Google Ads (24:19) How to improve your clickthrough rate in Google Ads (to help improve quality score) (31:56) Can too specific ad copy (aka prequalifying the click) lead to a lower quality score? (36:05) How to make your landing page better to get higher quality scores in Google Ads We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.   Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast  First 100 Episodes - https://paidsearchpodcast.com/archive/    Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/Mk