322: Recent Google Ads Surprises
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Google Ads has changed a lot in 2022, so in this episode, we're taking a look at some surprises we've discovered regarding broad keywords, max conversion bidding, performance max, and remarketing. It's a good snapshot of how interesting and dynamic the Alphabet ecosystem is and an indicator of how much further we have to go to get in front of the right person at the right time. (5:16) The state of Google Ads (11:00) Have you seen broad keywords with 10/10 quality scores? (25:23) Results we’re seeing with max conversion bidding (34:02) How to get more volume with Performance Max (multiple campaigns?) (44:42) Remarketing is powerful We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.   Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast  First 100 Episodes - https://paidsearchpodcast.com/archive/    Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/M 
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: At the end of each month clients often ask if there's anything they...
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