309 episodes

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask  your Google Ads questions at www.paidsearchpodcast.com

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Chris Schaeffer, Certified Google Ads Specialist

    • Business
    • 4.8 • 312 Ratings

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask  your Google Ads questions at www.paidsearchpodcast.com

    100% Impression Share (Episode #408)

    100% Impression Share (Episode #408)

    Get Opteo for free for two months - https://opteo.com/psp

    Google Ads Management & Consulting - https://www.chrisschaeffer.com

    Watch This Episode on YouTube: https://youtu.be/EFdsLxJoTmE

    Submit a Question - https://www.paidsearchpodcast.com

    Twitter - https://twitter.com/PaidSearchPod

    • 36 min
    What Has Changed in 20 Years? (Episode #407)

    What Has Changed in 20 Years? (Episode #407)

    Get Opteo for free for two months - https://opteo.com/psp

    Google Ads Management & Consulting - https://www.chrisschaeffer.com

    Watch This Episode on YouTube: https://youtu.be/4_PgChU0BRk

    Submit a Question - https://www.paidsearchpodcast.com

    Twitter - https://twitter.com/PaidSearchPod

    • 42 min
    Listener Q&A: Budgets, Impression Share, & The Future of Google Ads (Episode #406)

    Listener Q&A: Budgets, Impression Share, & The Future of Google Ads (Episode #406)

    Get Opteo for free for two months - https://opteo.com/psp

    Google Ads Management & Consulting - https://www.chrisschaeffer.com

    Watch This Episode on YouTube: https://youtu.be/rFuitxJ4cN8

    Submit a Question - https://www.paidsearchpodcast.com

    Twitter - https://twitter.com/PaidSearchPod

    • 41 min
    Manual Bids are Dead (Episode #405)

    Manual Bids are Dead (Episode #405)

    Get Opteo for free for two months - https://opteo.com/psp

    Google Ads Management & Consulting - https://www.chrisschaeffer.com

    Joey Bidner - https://joeybidner.com

    Watch This Episode on YouTube: https://youtu.be/WLd_bSmKn04

    Submit a Question - https://www.paidsearchpodcast.com

    Twitter - https://twitter.com/PaidSearchPod

    • 48 min
    Answering Your Questions about Google Ads (Episode #404)

    Answering Your Questions about Google Ads (Episode #404)

    Get Opteo for free for two months - https://opteo.com/psp

    Google Ads Management & Consulting - https://www.chrisschaeffer.com

    Joey Bidner - https://joeybidner.com

    Watch This Episode on YouTube: https://youtu.be/hbVWC6sXYTo

    Submit a Question - https://www.paidsearchpodcast.com

    Twitter - https://twitter.com/PaidSearchPod

    Consent mode on websites and mobile apps - https://support.google.com/analytics/answer/9976101

    • 30 min
    Broad Match Keywords Are Cheaper (Episode #403)

    Broad Match Keywords Are Cheaper (Episode #403)

    Get Opteo for free for two months - https://opteo.com/psp

    Google Ads Management & Consulting - https://www.chrisschaeffer.com

    Watch This Episode on YouTube: https://youtu.be/b3AJlS3AVtQ

    Submit a Question - https://www.paidsearchpodcast.com

    Twitter - https://twitter.com/PaidSearchPod

    Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
    Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
    Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
    Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
    Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN
    Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
    Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
    Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48
    Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8F
    Principals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFx
    Principals of Google Ads #10 - Account Management - https://open.spotify.com/episode/2ocFPP18wz7HdsTVYRaTD3

    • 39 min

Customer Reviews

4.8 out of 5
312 Ratings

312 Ratings

Flflironman ,

Gr 8 podcast for google ads

A must listen

Bopper 73 ,

Great podcast for newer and intermediate Google Ads Managers

I’ve been listening to this podcast for about a month now and I really enjoy how much detail Chris gets into in each episode. I also really appreciate the variety of topics- and while the subject matter changes often, it’s easy for the listener to understand the context as Chris does a wonderful job explaining it for those who may not know whatever the subject matter is referring to. I only wish she would produce more than one week because I’ve already caught up!

Mark brandanowicz ,

5 stars, if that wasn’t obvious already

Excellent podcast. If jr Daddy business bux reads this, I’m on a podcast. hi mom! The series with a fictional business (nursing homes) was extremely informative. I work in the chiropractor niche, and hearing a series/episode on medical professionals where you ran your own practice together would be a hoot. Thanks for providing the value you do!

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