Fawn Weaver went to Lynchburg, Tennessee to write a book on the first African American master distiller. Instead she launched a wildly successful whiskey brand. 

From drug dealer to personal trainer, Coss Marte has used his knack for business to survive and even thrive in a series of oversaturated markets. His trick? Over and over Coss Marte has figured out how to add value to commodity products. Helping him stand out and grow while other businesses blend together. 

Host Adam Davidson gives the backstory on a theory about the economy he has comes to call... The Passion Economy.  The economy has changed. And now we have to change with it, so let's figure out how.   For more, go to LuminaryPodcasts.com

A new podcast from the creator of Planet Money.