Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and sustain this kind of culture? At Buchanan Ingersoll & Rooney, a leadership team led by a CEO and Chairman with 36 years at the firm, and a CMO who joined less than a year ago, is rising to this challenge and excelling in fostering a culture of collaboration. In this episode of the CMO Series podcast, Eugene McCormick is joined by Jim Newell, Chairman and CEO of Buchanan Ingersoll & Rooney, and Liz Lockett, the firm’s Chief Marketing Officer. Together, they share their insights on building trust and teamwork within firm leadership to drive innovation, growth, and long-term success. Jim, Liz and Eugene Cover: Jim’s journey to becoming Chairman and CEO at Buchanan Ingersoll & Rooney and why collaboration is so crucial to the firm's culture How the firm's culture of collaboration and trust manifest in driving marketing and business development efforts How to ensure effective communication and alignment between the marketing team and other departments to create cohesive business development strategies The key initiatives to deliver the firm’s 5-year strategy How Buchanan's collaborative culture attract and retain top talent, and engage them in marketing and business development The biggest challenges and opportunities in legal marketing and business development, and how the collaborative leadership approach can help