Thought leadership is essential to professional services marketing - it provides firms with a powerful platform to showcase their expertise while delivering value to clients and prospects.  In today’s episode of the CMO Series Podcast, we dive into a new approach to thought leadership, one designed to maximize its strategic business impact. Ed Lovatt sits down with Jeff Berardi, former Chief BD and Marketing Officer at Arnold & Porter, CMO at K&L Gates and Ankura, and now a marketing consultant at Berardi Consulting, to discuss his 7-step model for driving business value through thought leadership. Jeff and Ed cover:  Why marketers and BD professionals need to look at thought leadership differently, and why they should sit up and pay attention to this 7-step model Jeff’s career journey and the moment he realized thought leadership could be done more effectively A run-through of the 7-step model Real-life examples that demonstrate the effectiveness of the approach  Advice for those thinking of tackling thought leadership in this new way You can read more about Jeff’s 7-step process in this LSSO article.