09. Debbie Reed – Translating Consumer Preferences to Farmer Opportunities
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Description
Host, John Mesko, talks with Debbie Reed, executive director of the Ecosystems Services Market Consortium (ESMC), a market designed to sell carbon, water quality and water quantity credits for the agriculture sector. The ESMC considers agriculture an incredibly important component of natural resource preservation and enhancement in our country and helps farmers capitalize on their environmental investments.
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