Paul Laursen (PhD), author, endurance coach and high-performance consultant is an entrepreneur exploring artificial intelligence and its role in the world of sports training, coaching and prescription. Paul served as the former Leader of Physiology for New Zealand Olympic Athletes and the Adjunct Professor of Exercise Physiology at Auckland University of Technology. Paul is a world-renowned specialist in high intensity interval training, low carb diets, ketosis, heart rate variability, thermal physiology, health and artificial intelligence. Paul has published over 150 Scientific manuscripts with his work cited in more than 15,000 publications. He has competed in 17 Ironman triathlons, while relishing the art of coaching both professional and age group athletes. Paul is the co-author of the HIIT science training book “High Intensity Interval Training, The Science and Application” with co-author and colleague Martin Buchheit. The book is widely used and referenced amongst the endurance sporting community by practitioners, coaches and athletes, one of those including Dual Olympic Triathlon champion and former guest of the show, Alistair Brownlee, who became involved with Paul's co-founder training platform Athletica off the back of reading that book. For the past 8 years, Paul and his team have been developing Athletica, a training platform utilising artificial intelligence. In this episode Paul shares how artificial intelligence can be used to leverage coaching decisions and exercise prescription. This is not a paid advertorial for Athletica, this is a conversation exploring how artificial intelligence already is and will continue to play a part in exercise prescription in the coming decades. Show Sponsor: Headline Sponsor: Polar are a sports technology company who build world class heart rate monitors and GPS watches for people who take their health, fitness and sports performance seriously. Coming from the heart of the Nordics, they have the experience, insight, and history of quality, design and innovation which is unparalleled. Worn by some of the best athletes on the planet, we’re very excited to have Polar as a partner here so you can also access their heart rate monitors, watches and training platform. Polar are very excited to announce that they are launching two stunning new-generation running watches, the Polar Pacer and Polar Pacer Pro. As a starting bonus, the team at Polar are offering 15% off. If it’s time for you to check out a new heart rate monitor or watch to help improve your performance, head across to Polar.com and use the code TPPS on selected products. Join the The Physical Performance Show LEARNINGS membership through weekly podcasts | Patreon If you enjoyed this episode of The Physical Performance Show please hit SUBSCRIBE for to ensure you are one of the first to future episodes. Jump over to The Physical Performance Show - https://physicalperformanceshow.com/ for more details. Follow @Brad_Beer Instagram & Twitter The Physical Performance Show: Facebook, Instagram, & Twitter (@tppshow1) Please direct any questions, comments, and feedback to the above social media handles.