Luke Edgar has had a legendary career in building lifestyle brands and keeping them not only relevant but in demand. What makes Luke’s story so wild is that while his history goes back to the early days of snowboarding, the reason he pursued a career in “action sports” is because he learned to surf while he was in the army. And when he got out, his life revolved around snowboarding when the sport was in its infancy in the PNW. On the podcast we talk about the early PNW snowboard scene, modeling, Craig Kelly, trade shows, getting sponsored, K2 and so much more. John O’Connor asks the Inappropriate Questions. Luke Edgar Show Notes: 4:00:  He’s been up to so much lately adventure wise and his avalanche story 24:00:  Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com Stanley:  The brand that invented the category! Only the best for Powell Movement listeners.  Check out Stanley1913.com   Best Day Brewing:  All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.  28:00:  Does he need a job, learning survival skills in HS, joining the Army, becoming an Army lifeguard, and surfing 36:00:  Leaving the Army and diving headfirst into snowboarding in the PNW, and the antics of Wool Boy 38:30:   Peter Glenn Ski and Sports:  Over 60 years of getting you out there.   Elan Skis:  Over 75 years of innovation that makes you better. Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products) 44:00:  Male Modeling, Craig Kelly was a Burton guy, Ranquet, sponsors, John Logic, and working at the Vogue 55:00:  Having a dream about working K2, 27-year-old intern, getting a job and a Lincoln Continental, 65:00:  Was there a stigma working for K2, his philosophy of building brands, his big events that tie it all together and Festical 75:00:  Inappropriate Questions with John O’Connor