Luke Edgar knows how to tell a story; he has one about everything, and it’s awesome. The dude always maximizes the gun meter.  If you listened to Part 1, you know what I’m talking about. Part 2 with Luke talking more about Festical, one of events that fills the pages of his proven brand building-sell through strategy playbook and then we move on to discussing his moves to Atomic, Rossignol, Ogio, Skullcandy and Traeger. It’s another fun conversation, and Dave Billinghurst asks the Inappropriate Questions. Luke Edgar Show Notes: 4:00: Festical, corporate snowboarding, Alaska, and Atomic   18:30:   Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com Stanley:  The brand that invented the category! Only the best for Powell Movement listeners.  Check out Stanley1913.com   Best Day Brewing:  All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar. 28:00: Ogio, Rossignol (DC, Roxy Meryvn), and Skullcandy     39:00: Peter Glenn Ski and Sports:  Over 60 years of getting you out there.   Elan Skis:  Over 75 years of innovation that makes you better. Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products) 44:00:  Earbuds in Canada, Bare Bones Living, and Traeger 64:00 :  Inappropriate Questions with Dave Billinghurst