Challenging Common Marketing Misconceptions with Paul Zanardo, Zanardo Dezignz (The Price and Value Journey, Episode 118) Paul Zanardo, the founder of Zanardo Dezignz, is the guest on this episode of The Price and Value Journey with John Ray, and he shares insights from his 25-year background in sales and marketing. Paul discusses common misconceptions about marketing [...]

Building An Expertise Business Through Community and Content, with Jessica Lackey, Jessica Lackey Consulting (The Price and Value Journey, Episode 117) In this episode of The Price and Value Journey, host John Ray welcomes Jessica Lackey, founder and CEO of Jessica Lackey Consulting, to discuss building an expertise business through generosity of content and building [...]

Challenges Facing Older Self-Employed Service Professionals, with Dr. Larry Gard, Done with Work Retirement Coaching and Consulting (The Price and Value Journey, Episode 116) One reason service professionals choose self-employment is for flexibility in their retirement, but they sometimes find that ageism has its own agenda. In this episode of The Price and Value Journey, [...]

Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire: The Art of Innovation (The Price and Value Journey, Episode 115) In this episode of The Price and Value Journey, John Ray hosts Natalie Born, an innovation expert and principal consultant at Arch + Tower, to discuss innovation in professional services and [...]

John Ray and The Generosity Mindset on the Organization Conversation Podcast with host Richard Grove (The Price and Value Journey, Episode 114) John Ray, host of The Price and Value Journey podcast and author of The Generosity Mindset, was recently featured as a guest on the Organization Conversation podcast, hosted by Richard Grove. John and [...]

Do You Really Know Your Competition? (The Price and Value Journey, Episode 113) In this episode of The Price and Value Journey, host John Ray delves into the concept of understanding your competition from a unique perspective. He challenges common assumptions about competitors and highlights how they can be hidden in unexpected places, ranging from [...]

Building Relationships Through Reciprocity (The Price and Value Journey, Episode 112) In this episode of The Price and Value Journey, John Ray explores the concept of reciprocity for professional service providers. He delves into the importance of meaningful, no-strings-attached interactions that build strong relationships and expand influence. In defining the rule of reciprocity, John articulates how [...]

Standing Out by Staying the Course (The Price and Value Journey, Episode 111) In this episode of The Price and Value Journey, host John Ray discusses the surprising decline in active podcasts over recent years, despite a rise in listenership. He highlights the persistence required to sustain a podcast, drawing parallels to his own experience climbing [...]

Giving is Living (The Price and Value Journey, Episode 110) In this episode of The Price and Value Journey, host John Ray explores a profound lesson of generosity from the book Tuesdays with Morrie by Mitch Albom. John highlights how Morrie Schwartz, despite his own suffering with ALS, always centered conversations on others, embodying the philosophy [...]

Trademark and Intellectual Property Protection for Service Providers, with Trademark Attorney Katie Moore, Katherine Moore Law LLC (The Price and Value Journey, Episode 109) In this episode of The Price and Value Journey, host John Ray discusses the importance and process of protecting intellectual property with trademark attorney Katie Moore from Katherine Moore Law LLC. […] The post Trademark and Intellectual Property Protection for Service Providers, with Trademark Attorney Katie Moore...

Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm (The Price and Value Journey, Episode 108) Dr. Terry “Doc” Dockery, a renowned expert in business scalability and the author of the Amazon number one bestseller, Leadership, Happiness, and Profit: 12 Steps to a High Performance Business, was host John Ray’s guest on [...]

Should You Discount Your Services When You’re Starting Out? John Ray discusses a common mistake solopreneurs make when starting out: discounting their services. John explains that such a decision attracts non-ideal clients and creates problems with value perception due to anchoring bias. He uses an example from his own buying experience of how initial pricing [...]

Positioning From the Client’s Perspective John Ray discusses a misconception held by some solopreneurs and small firm professional services providers: that their value and positioning start with their credentials. Through a storytelling approach involving a conversation with a leadership coach, Ray illustrates the importance of framing one’s value from the client’s perspective rather than merely [...]

Hiring a Ghostwriter to Write Your Book, with Hal Clifford, Hal Clifford Associates On this episode of The Price and Value Journey, host John Ray welcomes Hal Clifford, a seasoned ghostwriter with four decades of experience, to discuss hiring a ghostwriter to write the book you’ve always dreamed about. Hal shared insights into the ghostwriting [...]

The Paradox of The Generosity Mindset John Ray discusses the seeming paradox of The Generosity Mindset , noting that it’s easy to understand why some might think that achieving better pricing in your business and acting from a mindset of generosity might be at odds. Referencing ideas expressed in his book, The Generosity Mindset, John emphasizes [...]

From Pressure to Peace as an Expat CEO, with Bernadette Harris, The BTB Advisory Firm Bernadette Harris, the owner of The BTB Advisory Firm, joined host John Ray to share her unique entrepreneurial journey. Bernadette shared insights from starting her tax preparation and bookkeeping business in 2001, evolving into a forensic accountant and a certified [...]

What is The Generosity Mindset ? Host John Ray discusses how adopting what he calls The Generosity Mindset leads to better business development and pricing strategies and outcomes. This podcast episode revolves around his book The Generosity Mindset, which suggests that focusing on others’ needs and cultivating empathy, compassion, and collaboration leads to personal and business [...]

Changing Your Pricing Mindset On this episode The Price and Value Journey, host John Ray presents “Changing Your Pricing Mindset” to a group of business owners. John lays out mindsets that create problems for professional services providers, such as the mindset of comparison and the mindset of inadequacy. John defines and discusses what he calls [...]

Burnout in Professional Services, with Dr. George Vergolias, R3 Continuum Dr. George Vergolias, Chief Clinical Officer at R3 Continuum, joined host John Ray to discuss burnout in solo and small firm professional services providers. Dr. Vergolias described the stages of burnout, differentiated between stress and burnout, and offered tips and strategies to mitigate its effects, [...]

Why You Should Do a LinkedIn Newsletter, with Adam Houlahan, Prominence Global Adam Houlahan, CEO of Prominence Global and best-selling author, was the guest on this edition of The Price and Value Journey, discussing why you should do a LinkedIn newsletter. He and host John Ray covered how to make them impactful, what makes a [...]

Relationship Building as a Business Banker: An Interview with Samantha McElhaney, Pinnacle Financial Partners How do you build your brand and your book of business as a business banker when you don’t control your pricing, your reputation is tied up with your employer (which might or might not be helpful), and you work for a [...]

Generous Leadership Price and Value Journey host John Ray recently presented on generous leadership to a group of business owners and leaders, organized and led by Julie Keyes of KeyeStrategies. In his presentation, John discussed a generous mindset vs. a mindset of scarcity, focusing on assets vs. deficits, characteristics of generous leadership, including laughter, listening, [...]

Building an Insurance Brokerage Business from Scratch, with Steve Aleksandrowicz, Medicare and Other Red Tape How do you build your independent insurance brokerage when you operate in a hugely competitive industry, dominated by major players, and you don’t control your pricing? That’s the focus of host John Ray’s interview with Steve Aleksandrowicz, Medicare insurance broker [...]

The Costs of Not Listening: An Interview with Christine Miles, EQuipt Christine Miles, author of What Is It Costing You Not to Listen? joined host John Ray to discuss the art and skill of listening. Christine described why she’s so passionate about listening, why listening must be learned, why professional services providers don’t actually listen, [...]