15 episodes

The Product Marketing AI Podcast is on a mission to make the lives of PMM's easier. The average product marketer today does not have access to competitive intelligence, sales enablement, customer research, copywriting, or Go-To-Market tools. We seek to change that by highlighting the tools that Product Marketers need to succeed. Each month we will be speaking to two Product Marketing leaders on the tools they love, the tools they hate, and how AI can make their lives easier, all in 15 minutes or less.

The Product Marketing AI Podcast Sean Broderick

    • Business
    • 5.0 • 1 Rating

The Product Marketing AI Podcast is on a mission to make the lives of PMM's easier. The average product marketer today does not have access to competitive intelligence, sales enablement, customer research, copywriting, or Go-To-Market tools. We seek to change that by highlighting the tools that Product Marketers need to succeed. Each month we will be speaking to two Product Marketing leaders on the tools they love, the tools they hate, and how AI can make their lives easier, all in 15 minutes or less.

    Product Marketing to VP of Digital Marketing

    Product Marketing to VP of Digital Marketing

    This episode is sponsored by ⁠riverside.fm⁠, the leading tool for podcast and video recordings. Visit ⁠riverside.fm⁠ and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan.


    Season 2 has seen us discuss the many varying paths that PMM's can take in their career. Jill Roberson has charted a novel path to VP of Digital Marketing at Velir. She outlines why the skills learned as a PMM Leader at Sitecore have set her up for success as a VP.



    She tells us how a thirst for knowledge and learning has fuelled her career, plus her favorite and most hated marketing tools.



    If you are looking to take the next step in your Product Marketing career DO NOT MISS THIS EPISODE

    Connect with Jill on ⁠LinkedIn⁠

    Connect with Sean on LinkedIn

    Get 20% off riverside.fm when you use the code productmarketingAI

    • 19 min
    A new Product Marketing career path - PMM to EVP of Product

    A new Product Marketing career path - PMM to EVP of Product

    This episode is sponsored by ⁠riverside.fm⁠, the leading tool for podcast and video recordings. Visit ⁠riverside.fm⁠ and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan.
    What does it mean to be a true trailblazer? It's someone who breaks the mold and charts a new path for those following behind. Becky Trevino is the very epitome of this energy.
    She is one of the few PMMs who has made the transition from PMM leadership to overall responsibility for Product. She is also the 2022 Product Marketing Leader of the Year as awarded by the PMA.



    We discuss the importance of a great manager, what's involved with board-level presentations, and her favorite and most hated software tools.

    If you are looking to take the next step in your Product Marketing career DO NOT MISS THIS EPISODE


    Connect with Becky on ⁠LinkedIn⁠

    Connect with Sean on LinkedIn  


    Get 20% off riverside.fm when you use the code productmarketingAI

    • 18 min
    Rock 'n' Roll Marketing: Unleashing the Unconventional with Harvey Lee

    Rock 'n' Roll Marketing: Unleashing the Unconventional with Harvey Lee

    This episode is sponsored by ⁠riverside.fm⁠, the leading tool for podcast and video recordings. Visit ⁠riverside.fm⁠ and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan.


    🎸 Dive into the world of product marketing with a twist of rock 'n' roll! Harvey Lee, a maverick in the product marketing world and author of the thrilling "Backstage Pass," joins us to share his unorthodox journey and insights.

    How difficult is it to write a book? The answer is very. Everybody always feels like they have one good book in them. If you feel the same, listen in to find out how Harvey got to this point.
    .

    AI Tools - Harvey's Secret Weapons:


    Grammarly Go: It's like having a grammar guru in your pocket.
    ChatGPT: A brainstorming buddy for when you hit a creative wall.
    Otter AI: Transcription genius for the multitasking marketer.


    Connect with Harvey on ⁠LinkedIn⁠

    Connect with Sean on ⁠LinkedIn⁠

    Check out Harvey's new book ⁠Backstage Pass⁠ on preorder now

    • 24 min
    PMM to CMO - The Road Less Travelled

    PMM to CMO - The Road Less Travelled

    The Product Marketing AI Podcast is back with a bang for Season 2. Kicking off with Elliott Rayner the CMO of ARION. This episode is sponsored by riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan.



    Elliott didn't follow a path, he created one. That path took him from Product & PMM roles in Adidas to Asics to the CMO of ARION, a running technology company.
    He is also an expert in residence with the Product Marketing Alliance delivering a course in Storytelling and uses those skills in his role.



    Technology plays a crucial role in supporting Elliot's productivity and enabling him to make better decisions as a CMO. Check out this episode to learn about his career path, his favorite Product Marketing AI tools, and his take on storytelling in PMM.



    Get 20% off riverside.fm when you use the code productmarketingAI

    Connect with Elliott on LinkedIn
    Connect with Sean on LinkedIn
    Check out Storytelling Certified.

    • 18 min
    Season 2 Trailer

    Season 2 Trailer

    Season 2 of the Product Marketing AI Podcast will return 2 weeks from now.  

    Our listeners are in for a treat not only because of the great lineup and guests but also because of a brand-new partnership I am announcing today with Riverside. By visiting Riverside.fm and using the code "productmarketingAI" you'll get an exclusive 20% discount off any Riverside individual plan. You can start for free by clicking here and using code "productmarketingAI" in the purchase box.

    • 1 min
    Smarter GTM at Demandbase

    Smarter GTM at Demandbase

    Jackie Palmer is the VP of Product & Industry Marketing @ Demandbase. She is also a very insightful and very fun podcast guest. We talked about how to manage corporate messaging after an acquisition, using your own software and why Slack, while amazing is the bane of her existence. 

    Check out Demandbase here.

    The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier.

    Sponsored by Gym-To-Market. Eat Lift Launch Repeat 

    Follow Jackie Palmer LinkedIn
    Follow Sean Broderick: Twitter | LinkedIn 

    • 18 min

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