247 episodes
Personal Injury Mastermind Chris Dreyer, Rankings.io
-
- Business
-
-
4.9 • 186 Ratings
-
Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.
-
245. Chris O’Brien, CaptureNow — Toolkit: Capture Every Single Lead, Eliminate Call Wait Time and Maximize Human Capital
A missed call isn't just a missed opportunity - it's revenue directly leaking out of your marketing funnel. Yet most law firms fail to nail this critical intake process, whether it's inconsistent human interactions, apathetic call centers, or accepting that some leads will inevitably slip through the cracks.
What if there was finally a solution to plug those marketing leaks for good? Introducing Capture Now (@capturenowlaw) - the legal industry's first automated AI call solution that guarantees you never miss another lead.
In this episode, Chris O'Brien, Co-Founder of CaptureNow, reveals how their cutting-edge technology leverages AI to maximize marketing ROI, deliver platinum client experiences at unlimited scale, and empower your staff to focus on high-impact activities instead of reactive intake.
If you want an unfair advantage to blow past competitors and truly convert more cases from your ad spend, you can't afford to miss O'Brien's invaluable insights. Reimagine your intake process as a hyper-effective, automated growth engine.
Get your PIMCON Ticket Today! ( https://www.pimcon.org/ )
Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
Follow us on social media for more.
Rankings.io Instagram
Chris Dreyer Instagram
Rankings.io Twitter
Rankings.io Website
Chris O’Brien LinkedIn
Capture Now
Capture Now Linkedin
Capture Now Instagram
What’s in This Episode:
Who is Chris O’Brian?
Why improved ring time is great for LSA.
Consumer reactions to AI over the phone.
How much does each call cost?
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
Additional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels -
244. Brent Wisner, Wisner Baum — The Billion Dollar Litigator: Preparation, Immersion, Pressure
R. Brent Wisner has made history.
The youngest lawyer ever to win a multi-billion dollar jury verdict didn't get there by luck. It was relentless preparation. Brent Wisner, the lead trial attorney and managing partner at Wisner Baum (@wisnerbaum) reveals hard-won insights that have earned him over $3 billion for clients. The stakes are high in these long-game litigations against corporate giants. Total courtroom domination requires total immersion in every scientific and legal detail of these complex cases. And Brent goes ALL in. Brent shares how he digs into the science before committing to take on a tort, how social media is an underutilized tool for pressuring change, and how to get into mass torts if you’re just starting out.
Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
Follow us on social media for more.
Rankings.io Instagram
Chris Dreyer Instagram
Rankings.io Twitter
Rankings.io Website
R. Brent Wisner LinkedIn
Wisner Baum Website
Wisner Baum Instagram
Wisner Baum TikTok
What’s in This Episode:
Who is Brent Wisner?
How a billion-dollar firm balances marketing and referrals for new cases.
How social media can be used to apply pressure in unexpected ways.
Advice from a legacy firm for attorneys looking to get into mass torts.
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
Additional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels -
243. Micki Love, CJ Advertising — Toolkit: 10 Figure Firm, an Expert Blueprint for Growth
Want a 10-figure firm?
Know your market better than anyone.
Stay on top of attention shifts quarterly.
Micki Love pioneered data-driven marketing while rising the ranks at Hughes & Coleman for 23 years. She handled everything from intake conversions to leading as COO. Now at CJ Advertising (@cjadvertising), Micki brings strategic expertise on PI firm growth. She's laser-focused on results through integrated digital, video, media buying and more.
Micki shares tactical advice on marketing your way to 9 and 10 figures. Learn how to staff to maximize the top 5% of cases. Hear messaging needed to stand out and capture coveted trucking and complex cases. Learn her battle-tested takeaways for capturing more cases and scaling your firm.
Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
Follow us on social media for more.
Rankings.io Instagram
Chris Dreyer Instagram
Rankings.io Twitter
Rankings.io Website
Micki Love LinkedIn
CJ Advertising Website
CJ Advertising Instagram
What’s in This Episode:
Who is Micki Love?
How should firms think about leveraging emerging options like NIL deals?
How can firms embrace nearshoring administrative tasks to free up the budget without losing connection with those team members?
Advice for properly staffing a firm to tackle the highest value cases.
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
Additional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels -
242. Angel Reyes, Reyes Browne Law — $1B and Counting: Managing and Marketing an Auto Empire
What fuels a personal injury law firm that has recovered over 1 billion dollars for over 50 thousand clients? Sustained excellence and fierce determination - spanning nearly 30 years.
A Super Lawyer for the past 15 years, Angel Reyes has built the Reyes Browne Law Firm (@reyes.law) into a Texas powerhouse in auto and trucking cases. With over 8,000 Google reviews, he leverages a $4 million annual marketing budget to sign over 200 new cases every month.
Get the keys to Reyes’ enduring impact: the pivotal role of digital marketing, the power of reviews for generating clients, and how filling the right seats with the right people drives growth.
Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
Follow us on social media for more.
Rankings.io Instagram
Chris Dreyer Instagram
Rankings.io Twitter
Rankings.io Website
Angel Reyes LinkedIn
Reyes Browne Law Firm Website
Reyes Browne Law Firm Instagram
Reyes Browne Law Firm Facebook
What’s in This Episode:
Who is Angel Reyes?
Why you should ditch branding for referral capture.
How operations changed when managing over 3,000 active cases.
How tracking ad spend allowed Angel to ditch a million-dollar TV spend.
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
Additional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels -
241. Tanner Jones, Consultwebs— Toolkit: Data-Backed and Results-Driven, The Digital Foundation for Growth
Deciding where to invest marketing dollars to maximize law firm growth can feel like throwing darts blindfolded. The options seem endless, while proven returns feel few. Tanner Jones, VP of Business Development at Consultwebs (@consultwebs) will help you hit your mark. With over 20 years of results-driven legal marketing experience, Consultwebs has seen it all - from the early "web business card" days to today's ever-evolving digital landscape. Tanner shares invaluable insider knowledge on new channels plus research-backed approaches to blend branding with sales activations for consistent client acquisition. You'll discover why data tracking matters more than gut decisions and learn key foundations essential for any firm embarking on digital marketing. Come away armed with actionable strategies, whether starting a new solo practice or expanding an established firm's market dominance.
Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
Follow us on social media for more.
Rankings.io Instagram
Chris Dreyer Instagram
Rankings.io Twitter
Rankings.io Website
Tanner Jones LinkedIn
Consultwebs Website
Lawsome Podcast
Consultwebs Instagram
What’s in This Episode:
Who is Tanner Jones?
What's the most effective yet overlooked approach proven to maximize your law firm's growth and sustainability?
Wondering whether to devote limited budget to branding or sales activations for the best ROI? Hear what the research reveals.
Starting out on your own? What 3 digital no-brainer steps form the foundation to dominate the market from day one?
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
Additional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels -
240. Charles Buist, Spetsas and Buist — Niche Authority: How to Find and Dominate Your Legal Blue Ocean
When Charles Buist first set out, he aimed to build a boutique firm. But when he found a blue ocean of underserved clients - everything changed. Charles, Managing Partner of Spetsas and Buist (@spetsasbuist) is bucking convention and blazing a trail in underserved niches. He quickly dove into dental med-mal, helping as many clients as he could. In just three years, he has cornered the market in four states and he has no plan of stopping.
If you’re ready to discover your own blue ocean — Charles charts the path forward.
PIMCon
Get your tickets for PIMCon HERE.
Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
Follow us on social media for more.
Rankings.io Instagram
Chris Dreyer Instagram
Rankings.io Twitter
Rankings.io Website
Charles Buist LinkedIn
Spetsas and Buist Website
Spetsas and Buist Instagram
Plaintiff Prep Podcast
What’s in This Episode:
Who is Charles Buist?
How to identify and capitalize on niche areas with low competition.
How tools can streamline cases at increased volume.
Why providing value through education and referrals is pivotal, even for calls you don't directly take on as cases.
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
Additional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Customer Reviews
Going deep in PI law firm growth.
Chris is a deep specialist when it comes personal injury law firm growth. This translates into highly relevant conversations with his expert guests. You’re guaranteed to learn something new and useful every time you listen. Highly recommended!
Entertaining, informative, and fun!
Chris has a knack for getting people to open up about things you wouldn’t hear them say other shows. The content is second to none for personal injury lawyers, legal, marketers, and anyone involved in helping attorneys get better results from their website.
Get an Edge on Law Firm Growth
Chris Dreyer’s Podcast provides insightful insights to law firm owners across the country. Despite the title, the strategies are relevant not just to personal injury firm owners, but to any owner that wants to grow in today’s climate. He brings on industry leaders to discuss issues and solutions facing law firm owners on various topics including marketing, hiring, retention and more!