With the growing needs of the average person on a day-to-day basis, everybody is looking for more control and more information about their lives, and their animals' lives. This is exactly what our next guest does, ensures you can take the best care of your pets no matter the situation. The pet market is expected to be a half-a-trillion-dollar market by 2030 with an ever-growing landscape for competition and growth. This is why I am honored to have Rob Candelino on this episode of The Reboot Chronicles Podcast. Rob is the CEO of PetSafe Brands, a leading provider of dog and cat products suppliers with patents in areas like Invisible fences to litter boxes. Petsafe Brands is active in 70 countries and is looking to grow into a billion-dollar company if it keeps on its path. Follow along with us as we dig into how Rob is capitalizing on the pet market and life lessons on transitioning from one area of expertise to another.