Get creative in your marketing strategy   Are you content with your content? I’d say that most of us aren’t. And yet we know that great content is the key to building a brand, creating trust, and becoming well known for what we do. But there are so many options. Should we be creating blog posts, guesting on podcasts, creative videos, dancing on reels, or going live? How can we be everywhere? And yes I know we’d all love to go viral, but if you tuned into my episode with Mr. Rand Fishkin, you’ll know that going viral is about as useful as something very unuseful - if it isn’t relevant to what you offer. So how do we direct online attention to our business in a meaningful way with good, relevant content? Well, today I’m talking to Shannon Morrison to get all the answers on how to build authority online with smashing content marketing tactics.   Tune in to learn: Is content marketing still king? How to get your foundations right to create good content What an audience avatar is How important audience avatars are in marketing these days Four factors of content consumption, and how to leverage them to your advantage Which platforms best deliver content marketing Shannon’s top content marketing tip