Expanding your audience reach with the right voice Influencer marketing. Even the mention of it gives me the heebeejeebees. Visions of hot 20-somethings lying in a cossie on a rock in Ibiza spring to mind.  Your product lying next to them on said rock. And oh the horror stories. Small business owners giving away oodles of product, and splashing the cash only to be ghosted. So how do you choose a trustworthy influencer? And how do you see genuine return on your investment? Today we’ll talk about the positives and the pitfalls of this relatively new form of advertising, and whether it really has legs for your business.r