99 episodes
The Revenue Marketing Report revenuemarketingreport
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- Business
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4.8 • 20 Ratings
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Our goal on the Revenue Marketing Report is to help marketers move from subject matter experts to strategic business partners. Camela Thompson has 15 years of experience in the Tech industry spanning revenue operations, and our guests have a wealth of experience in B2B marketing.
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Creating a KPI Cadence for B2B
Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares which KPIs make the most sense at different stages, why marketers should embrace them, and how often to discuss them.
Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
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Signs Your B2B Organization Is Still Not Data Driven
Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares the tell-tale signs of a marketing organization that isn’t committed to using data and hallmarks of those who are.
Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ -
The Data Problem(s) in B2B Marketing
Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why marketers must pay attention to the market and why this is a watershed moment.
Doug Bell’s LinkedIn Profile: https://www.linkedin.com/in/dougbell1/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ -
The Holy Grail of B2B Marketing: ROI
Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares what every marketer must do to remain a marketer in the next decade and why attribution still matters.
Doug Bell’s LinkedIn Profile: https://www.linkedin.com/in/dougbell1/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ -
Why Your CFO Thinks of Marketing as a Cost Center
Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why he thinks B2B marketers struggle to move away from the reputation of a cost center and how to fix it.
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Looking Beyond GTM to Improve B2B CX
Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares areas of the business that aren’t used to thinking through the customer’s lens and why missions and values need to be part of every day corporate life.
Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Customer Reviews
A new favorite!
Revenue Marketing Report has quickly become a favorite of mine! I love the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
Great Listen
Content is always spot on - great listen for my commute.
Good content hard product sell
The podcast and the company have good speakers and go through meaningful topics, but every episode has a flow-breaking hard product sell that is annoying.
Look I get that this is a branded podcast that doesn’t mean you need to inject a hard sell every episode. Be better and try to build this channel for continent and the awareness not just a in your face hard sell. If your product interests folks over time they will check out your website and interact with your brand. Today folks just want to hear topical discussion with relevant folks.