Positioning Your Brand for Profitability
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As a new service provider and entrepreneur, it can be tempting to price your services lower just so you can make it easier for clients to work with you. I made the same mistake early on in my business by charging $150 for logos and $400 for entire websites. However, I didn’t realize that I was basically positioning myself as someone that you can get a great deal and save money with.   If you want to be known for your quality and impact, and not for your affordability, this episode is for you. I’m discussing why it’s so importantContinue readingPositioning Your Brand for Profitability
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