Brands and industries around the world spend millions of dollars to understand what makes consumers tick. On this episode, Michael and Lesley talk to USA Rice's Cameron Jacobs about the latest consumer research he has that peels back protective layers to tell us, what consumers who eat rice are thinking about when they do. Plus there's this. With special guests: Cameron Jacobs, Senior Director of Domestic Promotion, USA Rice Hosted by: Michael Klein and Lesley Dixon