I’m a big fan of email marketing. It is the most effective way to grow your sales.  It’s not expensive, and people who go to your website directly from an email are up to 7 times more likely to make a purchase than cold traffic that comes to your website from Social Media. But here’s the thing:...

When sales slow down, many store owners instinctively start tinkering with their websites, hoping to fix what’s wrong. But these efforts often miss the real issues impacting conversions. In this episode, we’ll break down 7 essential steps to ensure your e-commerce site is set up to turn visitors...