210 episodes
The Rock Fight: Outdoor Industry & Adventure Sports Commentary Colin True - outdoor industry journalist
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- Sports
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4.7 • 25 Ratings
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The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths.
If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, or over a beer at the bar...you've found your tribe.
The Rock Fight will dissect the latest headlines to come out of the outdoor industry. We'll weigh in on topics other outdoor media companies avoid like the plague. We'll also hit the things outdoorsy folks care about like pop culture, gear, footwear, apparel and even more important topics like debating the ideal attire for an adventure on the ice planet of Hoth. Our discussions are as diverse as they are real.
We’re challenging the conventional, offering a fresh perspective on outdoor industry topics you won't hear anywhere else.
The outdoor industry has been stagnant for too long. Missing out on The Rock Fight is missing out on the evolution of outdoor media.
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Baja Surfer Tragedy, Jackson Hole Skier Charged With Homicide & The Return of Pickleball Corner
Please follow THE ROCK FIGHT wherever you are listening!
Colin & Justin load up some rocks and take aim at their weekly turn through some of the more interesting headlines to come out of the outdoor industry and community from the past week.
On this weeks docket:
What is Justin doing this weekend? (02:54)A trio of surfers were discovered dead in Baja, Mexico. Will Justin ever head south for a surf trip again? (08:12)The charges against the historic Northwest Passage paddlers known as the Arctic Cowboys were dropped. How does this movie end? (13:39)A collision at Jackson Hole Mountain Resort resulted in homicide charges. (18:06)The busy news cycle out of Mt. Everest continues with two new stories. (23:20)Olukai's new shoe marks the return of Pickleball Corner and a discussion on how this product is contributing to our stuff problem in the outdoor and active space. (29:13)
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Subscribe to Adventure Journal to get more Justin Housman in your life.
Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC. -
Feral Wetsuits + 10 Barrel All Ways Down IPA (Gear & Beer!)
Today on THE ROCK FIGHT it's time for the pairings that matter most... GEAR & BEER!
Justin has been surfing in Feral wetsuits, a boutique wetsuit brand from the Bay Area for years while Colin just had his first experience trying them out. Today it's all about the wetsuit category and what makes Feral stand apart from a material and design point of view.
Then 10 Barrel Brewing month continues as the boys crack open a can of All Ways Down IPA. The perfect pairing after a long day in the water wearing your Feral wetsuit.
Because that's what you get here on Gear & Beer... the pairings that matter most!
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Subscribe to Adventure Journal to get more Justin Housman in your life.
Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC. -
Should The Outdoor Industry Really Make Less Stuff?
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're taking a look at one of the founding pillars of the outdoor industry: innovation.
Ever since the material, design and textile boom of the 1970's and 1980's the outdoors has been an example of how innovation could solve problems and fuel commerce.
But over the past 20 years there haven't been that many innovative breakthroughs even though outdoor brands continue to tell us every season that they have the next great thing.
Today on THE ROCK FIGHT Barry McGeough, who's career has been defined by leading innovation teams at brands like The North Face, PVH and Wolverine sits down with Colin to talk about the state of innovation in the outdoor industry and why we need to make more stuff, not less stuff.
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Subscribe to Adventure Journal to get more Justin Housman in your life.
Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC. -
Patagonia's New Movie, Nepal Everest Ruling & Trash On The PCT!
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin break down some of the more interesting and exciting headlines to come out of the outdoor industry and community from the past week.
On the docket this week:
What are WE doing this weekend? Colin & Justin are going to meet up in person for the first time ever! (04:03)An article from The Trek covers how much trash is on the PCT (07:41)Colin's review of Shitthropocene, Patagonia's new movie about fast fashion and themselves (13:30)Nepal's Supreme Court limits Everest climbers and bans helicopters from shuttling gear up the mountain (19:12)New report from The Dyrt shows that less than half of all campers actually used their camping reservations in 2023 (23:20)Paddling Magazine's report of a missing man and his dog in the Grand Canyon (32:12)
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Subscribe to Adventure Journal to get more Justin Housman in your life.
Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC. -
Softopping Your Truck With The Perfect Beer (Gear & Beer!)
Today Colin & Justin are prepping for the apocalypse... 10 Barrel's Apocalypse IPA that is!
But before the end of the world arrives we first get Justin's review of the Softopper.
The Softopper eliminates the need for immovable and expensive camper shells while still giving you some piece of mind when you pull off at the fishing hole with a half loaded Yeti cooler in the back (this oddly specific example will make sense after you click play on this episode).
Then 10 Barrel Brewing month continues as their flagship brew, the Apocalypse, makes the perfect Softopper pairing.
Because that's what you get here on Gear & Beer... the pairings that matter most!
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Subscribe to Adventure Journal to get more Justin Housman in your life.
Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC. -
Patagonia & Sustainability Messaging In The Outdoor Industry
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're digging into how the brands of the outdoor industry talks about sustainability.
Chris Goddard is the founder of CGPR, a PR agency that works with outdoor brands like Houdini, Lowa and Nite Ize. Chris recently posted on LinkedIn an article about Patagonia's new marketing campaign Fashion Is None Of Our Business which promptly blew up.
The engagement on that post was off the charts with many supporting Patagonia's new messaging and many detractors calling the brand out.
Today Colin sits down with Chris to talk about how brands engage on a topic like sustainability and how those on the messaging side need to approach working with brands on sensitive topics.
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Subscribe to Adventure Journal to get more Justin Housman in your life.
Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
Customer Reviews
Finally Something Different
In a world of soulless VC funded corporate media, Rock Fight is a light in the outdoor industry darkness
Our go to podcast on the way to the trailhead.
Listening to the Rock Fight is like listening to a great Talk Radio show without the politics. Great inside baseball about the outdoor industry (and what needs to change), some fun guests, and a host who is willing to have people on who disagree with him.
Entertaining and thought provoking
Colin is a great interviewer and host. He speaks from a loving place but in a direct way on all things outdoor industry. If you want to feel something when you’re listening to a podcast and care about the outdoor industry, this is the show for you.