Became a Master of the Close: https://masteroftheclose.com John and Michelle Ruggiero, the visionary founders of Manly Bands, join us to share their remarkable journey from a garage startup to becoming the leading digital marketplace for men's wedding bands. Go deeper down the rabbit hole: https://linktr.ee/ryan_hanley Connect with Manly Bands: Website: https://manlybands.com/Instagram: https://www.instagram.com/manlybands/With their unique backgrounds in filmmaking and marketing, they've crafted an unforgettable brand identity that breaks away from traditional norms in the men's jewelry market.  Learn how their creative use of unconventional stock photos and humorous taglines like "buying a wedding band doesn't have to suck" set them apart, and how they've continued to innovate with customizable gold rings to cater to diverse customer preferences. As we explore the evolution of Manly Bands, John and Michelle reveal the strategies that helped them navigate significant challenges, including the COVID-19 pandemic and shifts in digital marketing regulations.  They discuss their move towards in-house manufacturing for better quality control and cost-effectiveness, and their bold expansion into wholesale and retail markets to offer tangible product experiences. Hear their insights on the impact of changes in marketing technology and privacy regulations, and how they've adapted their strategies to maintain relevance in a competitive landscape. The Ruggieros also open up about the resilience and teamwork that have been crucial to their success. Discover how their dynamic as co-CEOs, coupled with a commitment to effective leadership and team support, has propelled Manly Bands forward.  They share their vision of becoming the go-to brand for men's wedding rings, akin to Tiffany's for women's engagement rings, and the omni-channel marketing approach that distinguishes them in the market. Packed with inspiring stories and practical advice, this episode is a must-listen for anyone looking to build and grow a successful brand.